Second Assignment:
Re-thinking Transmission
Your task is first to read Sybille Krämer’s short “Prologue” in which she sets-up her
approach to transmission in communication theory and develops a distinction between
“postal” and “erotic” principles of communication. And second, you will summarize her
key points about communication and link them wherever possible to examples – drawn
from a minimum of three different sources selected from class readings only; if you use
other non-class readings found on the Internet, each citation will result in a 2-mark
deduction). Thus, there are two factors here: comprehension and connective-illustration
or augmentation.
Answer:
3 pages, typed, double-spaced, 12-point Times New Roman, no title page. No
references/bibliography (all quotes from Krämer and others as below in the name, page
format).
Use proper quotations, 1-inch margins (approximately), no extra space between
paragraphs. Use sub-titles where appropriate. Do not use long, block quotations. Cite
only by author name and page number in brackets in the body of the text (i.e., Krämer
19). Do not include a references section. Your response should be a full 3 pages in length.
Place your name and student number and original title at the head of the first page.
Submit electronically to designated folder.
The second assignment is worth 40 marks.
This is the posted article:
Sybille Kramer, “Prologue,” in Medium, Messenger, Transmission, Amsterdam: University of Amsterdam Press, 2015, pp. 19-25.
