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CBA 471 Strategic Management
June 6th, 2022
CBA 351 Summer 2022
Assignment – Business Model Generation 15%
Read the book Business Model Generation by Osterwalder & Pigneur.
Your task with your group members is to present your results on the due date in the following
two key sections:
1. Using the Business Model Canvas, draw and describe the business model for one of
the businesses listed below. You will be required to submit the canvas and a detailed
description of each of the items on your canvas.
a. Jarir Bookstore
b. Almarai
C.
d. Arabian Oud
e. Panda Retail Company
Generate a new business model for your company that represents a new innovative
approach to reposition the company in their industry and ultimately solve its most
pressing business challenges. You should follow the Ideation method discussed starting
on page 135 and use one of the four epicenters of business model innovation outlined on
pages 138 – 139 as central for your new business model.
You will be required to submit the canvas for this model. In the appendix, I would
also like you to present evidence of your Ideation innovation process.
This is an individual assignment. You must use proper APA referencing for all external
reference material.
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