COMPANY – Estee Lauder
Use Financial data for 5 years 2017 – 2022
COMPANY DATA (quantitative and qualitative)
Company’s business: products, markets and customers served. How does the company describe its business?
Single product or multi-product firm? In what industry/segment is the firm competing?
Performance: Sales, market share, profitability, stock performance (provide 5 year trend charts). Use tables and pie or bar diagrams. If multi-product firm, show sales of each product using a pie chart.
Company’s competition: Compare sales and financial performance with competition using pie or bar charts. Provide relative market share. If the company analyzed is the market leader, compare performance with the ranking company.
Mission: What is the firm’s mission? Vision? What are its strategic goals? Strategy: What are the firm’s competitive and corporate strategies?
Stakeholders: Who are the firm’s stakeholders? Which of them are critical and why?
Governance: Board structure and composition. How effective are the firm’s governance mechanisms? What are the firm’s ideals, culture, and management philosophy? Any special ethical, legal issues?
Overall: Has the firm been able to realize its declared goals or is its performance lagging behind?
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Use Financial data for 5 years 2017 – 2022
COMPANY DATA ( appeared first on Course Hero.
