Complete a Marketing Plan that introduces a new product by an existing Fortune 500 company. If you have an idea that would be a great fit for any company (perhaps even one that you are working for), be sure to seek the Instructor’s permission before you begin work on it. Keep in mind that it is usually difficult to research smaller companies (especially privately held ones unless you work for one and have good internal sources of information). You can change the company’s name if you wish to disguise the discussion of their strengths, weaknesses, or other “possibly sensitive” information. This plan will be developed in stages (four sections) Each section assignment builds on previous section toward the completed Marketing Plan (MP) due at the end of the course, which will include all four sections.
omplete a Marketing Plan that introduces a new product by an existing Fortune 500 company. If you have an idea that would be a great fit for any company (perhaps even one that you are working for), be sure to seek the Instructor’s permission before you begin work on it. Keep in mind that it is usually difficult to research smaller companies (especially privately held ones unless you work for one and have good internal sources of information). You can change the company’s name if you wish to disguise the discussion of their strengths, weaknesses, or other “possibly sensitive” information. This plan will be developed in stages (four sections) Each section assignment builds on previous section toward the completed Marketing Plan (MP) due at the end of the course, which will include all four sections.
Marketing Plan Section Sequence
Section 1
MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT 1.0 Executive Summary
2.0 Company Descriiption 3.0 Strategic Plan and Focus
3.1 Mission
3.2 Goals
3.3 Core Competency
3.4 Sustainable Competitive Advantage
Section 2
MARKETING PLAN: SITUATION ANALYSIS ASSIGNMENT 4.1. SWOT Analysis
4.2. Industry Analysis
4.3. Competitor Analysis
4.4. Company Analysis
4.5. Customer Analysis
Section 3
MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT 5.1. Marketing and Product Objectives
5.2. Target Markets
5.3. Points of Difference
5.4. Positioning
Section 4
MARKETING PLAN: FINAL PLAN ASSIGNMENT 6.1. Product Strategy
6.2. Price Strategy
6.3. Promotion Strategy
6.4. Place (Distribution) Strategy
7.0 Financial Data and Projections
7.1. Past Sales Revenues
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7.2. Five-Year Projections
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