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2,500-word written report to document a comprehensive public relations strategy and media plan for a company or event of your choosing. This report will identify goals/objectives of the public relations effort, document target audience(s), present key messages, outline tactical approaches including a press release and comprehensive media plan, and establish measurements. Due 4/22
NOTE: Paper format/writing style should be APA style. The proper use of grammar, punctuation and the ability to construct proper sentences are considered as part of your grade. It’s not just the content that matters.