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Explain the context and the PESTLE framework

Coursework Assignment: 80% Individual Essay

Due date: TBD

Submission: QMPLUS Turnitin
Please follow submission instructions and guidelines

Word Count: 2000 words (references excluded)
QMUL SBM policy allows for students to submit a word count 5%
above the word count or 5% below the required word count.
Be mindful, exceeding well beyond the word count is not equal to
better work! It is good academic discipline to stay within the required
word count.

References: As an academic assessment, you are required to use appropriate
resources. You must include academic resources. You may also
provide supporting evidence from reputable reports ( e.g., Government
websites, Case studies, News Reports, i.e., The Guardian).
Websites like mindtools.com, Wikipedia, etc. will not be an acceptable
source for this assignment.

Please use Harvard Referencing Style

Tips: You are expected to submit individual independent work.
Please construct an appropriate academic essay, using appropriate language, style, structure, and referencing.

Essay Question: Please respond to the Essay in 2000 words.

“Covid 19 has seen changes in the business environment that influence both internal and external business environment in ways no one expected which led organizations to alter processes and to meet the demand and response for COVID 19.”
Considering the above quote, using the PESTLE framework, describe and discuss how external environmental factors influence the internal business environment.

In your essay, have the following structure
 Introduction
 Explain the context and the PESTLE framework with relevant literature
 Body
 Construct two arguments by Identifying and explaining at least TWO factors you consider are most important issues that will affect business in the next five years
 and their consequences for business?
 Conclusion
 Summarize main points and provide recommendations
Week 9: Assignment Support Session
Fundamentals of Management Studies
Dr. Lisa Diane Morrison
Overview
Coursework Assessment
 Essay (Weight 80%)
 Individual Assignment (2,000
words)
 Submit via QMPlus
 Due December 17th 15:00
 Submission questions/issues:
Email: sbm-ugjoint@qmul.ac.uk
Coursework Assessment
Word Count:
2000 words ( references excluded)
QMUL SBM policy allows for students to submit a word count 5% above the word
count or 5% below the required word count. Be mindful, exceeding well beyond
the word count is not equal to better work! It is good academic discipline to
stay within the required word count.
References:
As an academic assessment, you are required to use appropriate resources. You
must include academic resources. You may also provide supporting evidence
from reputable reports ( e.g., Government websites, Case studies, News
Reports, i.e., The Guardian). Websites like mindtools.com, Wikipedia, etc. will
not be an acceptable source for this assignment.
Please use Harvard Referencing Style
This Photo by Unknown author is licensed under CC BY-NC-ND.
What is Plagiarism
and How to Avoid it
What is Plagiarism?
 Plagiarism is presenting someone else’s work, words, or ideas intentionally or
unintentionally as your own.
 Plagiarism is a serious academic offence and can lead to serious penalties. Penalties can
range from failing the module, to receiving a mark of zero, to failing the entire program
of study.
Collusion happens when students in a class copy
from one another. Individual assessment work should
be entirely the work of the student submitting that
work.
In case of collusion, all involved members will be
penalized, including the student who wrote the
original document.
Is recycling your own work plagiarism?
Using your previous writing, entirely or in part, for another assignment is called
self-plagiarism, which will be detected by Turnitin.
Question: What should you do if you intend to make a similar point in multiple
assignments?
Answer: You need to properly paraphrase every time you make that point.
Summary points…
 Be sure to record your sources and cite them if you use
ideas or, especially, quotations from the source.
 When using direct quotation use speech mark (“ “).
 As a general rule, always paraphrase i.e., express
someone else’ writing in your own words.
 Ensure that all works used are referenced appropriately
in the text of your work and fully credited in your
reference list.
Harvard Referencing
Harvard Referencing
Coursework Assessment
“Covid 19 has seen changes in the business environment that influence both internal and
external business environment in ways no one expected which led organizations to alter
processes and to meet the demand and response for COVID 19.”
Considering the above quote, using the PESTLE framework, describe and discuss how
external environmental factors influence the internal business environment.
In your essay, have the following structure :
 Introduction (approx. 500 words)
Explain the context and the PESTLE framework with relevant literature
 Body(approx. 1000 words)
Construct two arguments by Identifying and explaining at least TWO factors you consider are
most important issues that will affect business in the next five years and their consequences for
business?
 Conclusion (approx. 500 words)
Summarize main points and provide recommendations
Why Essay?
 To produce a high-quality essay you need to demonstrate your ability:
 to understand the precise task set by the title.
 to identify, appropriate material to read.
 to understand and evaluate that material.
 to select the most relevant material to refer to in your essay.
 to construct an effective argument.
 to arrive at a well-supported conclusion.
 The need to use such a wide range of academic skills is probably the main reason
why the essay format is so popular with tutors as an assignment.
 The word limit adds to the challenge by requiring that all of these skills be
demonstrated within a relatively small number of words. Producing incisive and
clear written work within a word limit is an important skill, which will be useful in
many aspects of life beyond university.
Student Learning Development at the University of Leicester (2020). Writing essays — University of Leicester. [online] Www2.le.ac.uk.
Available at: https://www2.le.ac.uk/offices/ld/all-resources/writing/writing-resources/writing-essays
Essay Writing
 Do you fully understand the ideas
and concepts you are writing
about?
 When you are writing for
assessment, you are likely to be
being tested on your
understanding of new ideas.
 You therefore have two different
tasks to juggle:
 1. You are trying to
understand something that is
quite complex;
 2. You need to write the
perfect text that will show off
this understanding.
This Photo by Unknown author is licensed under CC BY-ND.
Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Essay Writing
An essay normally has three parts:
1. An introductory paragraph
2. A body (at least one, but usually two or more paragraphs)
3. A concluding paragraph
This doesn’t mean your essay should be
 Short
 Separated by numerical order
 Organized by bullet points
The Writing Centre, London Metropolitan
University
www.londonmet.ac.uk/writingcentre text
Essay Writing: Introduction
 Remember the purpose of the essay
 The introduction is the opportunity to
 Introduce the topic
 Provide background
 Indicate the plan for the essay
 A general statement introduces topic and gives some background
 A thesis statement states the main focus of the essay
The Writing Centre, London Metropolitan University
www.londonmet.ac.uk/writingcentre text
Essay Writing: The Body
 The Good stuff!!
 Organize ahead and plan your paragraphs accordingly
 Create and outline or brainstorming map
 Make sure there are logical transitions between paragraphs
 Ask yourself….did I answer the question? How?
The Writing Centre, London Metropolitan University
www.londonmet.ac.uk/writingcentre text
Essay Writing: Conclusion
 Final paragraph
 Summaries main points and reiterates the thesis statement
 Final comment ( related to the topic…..not your love for Nando’s!!)
The Writing Centre, London Metropolitan
University
www.londonmet.ac.uk/writingcentre text

Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Identify what is causing your difficulty
with writing
Common
criticism
given to
students is
that their
essay:
Off-topic, loses focus
Poor structure
Too descriptive
Limited or no critical writing
Student Learning Development at the University of Leicester (2020). Writing essays — University of Leicester. [online] Www2.le.ac.uk. Available
at: https://www2.le.ac.uk/offices/ld/all-resources/writing/writing-resources/writing-essays
Sample Good vs Bad
The weather in 1816 Europe was abnormally
wet, keeping many inhabitants indoors that
summer. From April until September of that year,
“it rained in Switzerland on 130 out of the 183
days from April to September” (Phillips, 2006).
Unlike today, one could not simply turn on a
television or click through the Internet in order
to entertain oneself. Instead, it was much more
common for the educated people of the day to
spend time reading, discussing well-known
authors and artists of the day, playing at cards
and walking in their gardens and walking paths.
If you were Mary Shelley in the company of
Byron and others, you amused each other by
reading out loud, sharing a common interest in a
particular book, and sharing with the others your
own writing. In her introduction to Frankenstein,
her explanation of how this extraordinary novel
came to be was due, at least in part, to the
weather and the company (Shelley, 1816). “I
passed the summer of 1816 in the environs of
Geneva. The season was cold and rainy, and
…we occasionally amused ourselves with some
German stories of ghosts… These tales excited
in us a playful desire of imitation” (Shelley, as
quoted in Phillips, 2006).
I hate wet and reiny days.
It rained a lot in 1816…. a lot – like everyday; the weather
in Europe was abnormally wet because it rained in
Switzerland on 130 out of the 183 days from April to
September. If I was Mary Shelley I might decide to write a
book too. Afterall, it was the onnly thing you could do
without TV or anything. She said that she “passed the
summer of 1816 in the environs of Geneva…we
occasionally amused ourselves with some German stories of
ghosts… These tales excited in us a playful desire of
imitation” So, people were stuck inside and bored. Mary
Shelley decided to write a book becuase it was so awful
outside. I can totally see her point, you know? I guess I
would write a novel if there was nothing else to do.
 Good: Critical Thinking!  Bad paragraph
Writing Help (formatting, templates, and writing samples): Sample BAD and GOOD paragraphs. (n.d.). Retrieved from
https://slulibrary.saintleo.edu/c.php?g=367733&p=2485890
These criticisms highlight the three
basic elements of good essay writing:
 Paying close attention to the topic (and instructions)
 Establishing a relevant structure that will help you show the development
of your argument
 Using critical writing as much as possible; with descriptive writing being
used where necessary but kept to a minimum
Writing Help (formatting, templates, and writing samples): Sample BAD and GOOD paragraphs. (n.d.). Retrieved from
https://slulibrary.saintleo.edu/c.php?g=367733&p=2485890
Essay Writing
 Do you fully understand the ideas and concepts you are writing about?
 When you are writing for assessment, you are likely to be being tested on your
understanding of new ideas.
 You therefore have two different tasks to juggle:
 1. You are trying to understand something that is quite complex;
 2. You need to write the perfect text that will show off this understanding.
Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Essay Writing
 Free writing
 A way to help get your ideas down onto the page
 Continuous writing
 Write whatever comes to you mind
 Ignore mistakes (for the moment)
 Set a time limit
Free Writing exercised
 Does law simply consist of rules?
If you need HELP,
just ASK for it!
 Office Hours:
 Thursday 12:00-16:00
 Essay help appointments
 Sign-up on QMPlus
 Not more than 2
appointments
 If full, please email for an
arrangement
SBM Writing Tutor
Learning Development: http://www.learningdevelopment.qmul.ac.uk/
—-
Week 9: Assignment Support Session
Fundamentals of Management Studies
Dr. Lisa Diane Morrison
Overview
Coursework Assessment
 Essay (Weight 80%)
 Individual Assignment (2,000
words)
 Submit via QMPlus
 Due December 17th 15:00
 Submission questions/issues:
Email: sbm-ugjoint@qmul.ac.uk
Coursework Assessment
Word Count:
2000 words ( references excluded)
QMUL SBM policy allows for students to submit a word count 5% above the word
count or 5% below the required word count. Be mindful, exceeding well beyond
the word count is not equal to better work! It is good academic discipline to
stay within the required word count.
References:
As an academic assessment, you are required to use appropriate resources. You
must include academic resources. You may also provide supporting evidence
from reputable reports ( e.g., Government websites, Case studies, News
Reports, i.e., The Guardian). Websites like mindtools.com, Wikipedia, etc. will
not be an acceptable source for this assignment.
Please use Harvard Referencing Style
This Photo by Unknown author is licensed under CC BY-NC-ND.
What is Plagiarism
and How to Avoid it
What is Plagiarism?
 Plagiarism is presenting someone else’s work, words, or ideas intentionally or
unintentionally as your own.
 Plagiarism is a serious academic offence and can lead to serious penalties. Penalties can
range from failing the module, to receiving a mark of zero, to failing the entire program
of study.
Collusion happens when students in a class copy
from one another. Individual assessment work should
be entirely the work of the student submitting that
work.
In case of collusion, all involved members will be
penalized, including the student who wrote the
original document.
Is recycling your own work plagiarism?
Using your previous writing, entirely or in part, for another assignment is called
self-plagiarism, which will be detected by Turnitin.
Question: What should you do if you intend to make a similar point in multiple
assignments?
Answer: You need to properly paraphrase every time you make that point.
Summary points…
 Be sure to record your sources and cite them if you use
ideas or, especially, quotations from the source.
 When using direct quotation use speech mark (“ “).
 As a general rule, always paraphrase i.e., express
someone else’ writing in your own words.
 Ensure that all works used are referenced appropriately
in the text of your work and fully credited in your
reference list.
Harvard Referencing
Harvard Referencing
Coursework Assessment
“Covid 19 has seen changes in the business environment that influence both internal and
external business environment in ways no one expected which led organizations to alter
processes and to meet the demand and response for COVID 19.”
Considering the above quote, using the PESTLE framework, describe and discuss how
external environmental factors influence the internal business environment.
In your essay, have the following structure :
 Introduction (approx. 500 words)
Explain the context and the PESTLE framework with relevant literature
 Body(approx. 1000 words)
Construct two arguments by Identifying and explaining at least TWO factors you consider are
most important issues that will affect business in the next five years and their consequences for
business?
 Conclusion (approx. 500 words)
Summarize main points and provide recommendations
Why Essay?
 To produce a high-quality essay you need to demonstrate your ability:
 to understand the precise task set by the title.
 to identify, appropriate material to read.
 to understand and evaluate that material.
 to select the most relevant material to refer to in your essay.
 to construct an effective argument.
 to arrive at a well-supported conclusion.
 The need to use such a wide range of academic skills is probably the main reason
why the essay format is so popular with tutors as an assignment.
 The word limit adds to the challenge by requiring that all of these skills be
demonstrated within a relatively small number of words. Producing incisive and
clear written work within a word limit is an important skill, which will be useful in
many aspects of life beyond university.
Student Learning Development at the University of Leicester (2020). Writing essays — University of Leicester. [online] Www2.le.ac.uk.
Available at: https://www2.le.ac.uk/offices/ld/all-resources/writing/writing-resources/writing-essays
Essay Writing
 Do you fully understand the ideas
and concepts you are writing
about?
 When you are writing for
assessment, you are likely to be
being tested on your
understanding of new ideas.
 You therefore have two different
tasks to juggle:
 1. You are trying to
understand something that is
quite complex;
 2. You need to write the
perfect text that will show off
this understanding.
This Photo by Unknown author is licensed under CC BY-ND.
Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Essay Writing
An essay normally has three parts:
1. An introductory paragraph
2. A body (at least one, but usually two or more paragraphs)
3. A concluding paragraph
This doesn’t mean your essay should be
 Short
 Separated by numerical order
 Organized by bullet points
The Writing Centre, London Metropolitan
University
www.londonmet.ac.uk/writingcentre text
Essay Writing: Introduction
 Remember the purpose of the essay
 The introduction is the opportunity to
 Introduce the topic
 Provide background
 Indicate the plan for the essay
 A general statement introduces topic and gives some background
 A thesis statement states the main focus of the essay
The Writing Centre, London Metropolitan University
www.londonmet.ac.uk/writingcentre text
Essay Writing: The Body
 The Good stuff!!
 Organize ahead and plan your paragraphs accordingly
 Create and outline or brainstorming map
 Make sure there are logical transitions between paragraphs
 Ask yourself….did I answer the question? How?
The Writing Centre, London Metropolitan University
www.londonmet.ac.uk/writingcentre text
Essay Writing: Conclusion
 Final paragraph
 Summaries main points and reiterates the thesis statement
 Final comment ( related to the topic…..not your love for Nando’s!!)
The Writing Centre, London Metropolitan
University
www.londonmet.ac.uk/writingcentre text

Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Identify what is causing your difficulty
with writing
Common
criticism
given to
students is
that their
essay:
Off-topic, loses focus
Poor structure
Too descriptive
Limited or no critical writing
Student Learning Development at the University of Leicester (2020). Writing essays — University of Leicester. [online] Www2.le.ac.uk. Available
at: https://www2.le.ac.uk/offices/ld/all-resources/writing/writing-resources/writing-essays
Sample Good vs Bad
The weather in 1816 Europe was abnormally
wet, keeping many inhabitants indoors that
summer. From April until September of that year,
“it rained in Switzerland on 130 out of the 183
days from April to September” (Phillips, 2006).
Unlike today, one could not simply turn on a
television or click through the Internet in order
to entertain oneself. Instead, it was much more
common for the educated people of the day to
spend time reading, discussing well-known
authors and artists of the day, playing at cards
and walking in their gardens and walking paths.
If you were Mary Shelley in the company of
Byron and others, you amused each other by
reading out loud, sharing a common interest in a
particular book, and sharing with the others your
own writing. In her introduction to Frankenstein,
her explanation of how this extraordinary novel
came to be was due, at least in part, to the
weather and the company (Shelley, 1816). “I
passed the summer of 1816 in the environs of
Geneva. The season was cold and rainy, and
…we occasionally amused ourselves with some
German stories of ghosts… These tales excited
in us a playful desire of imitation” (Shelley, as
quoted in Phillips, 2006).
I hate wet and reiny days.
It rained a lot in 1816…. a lot – like everyday; the weather
in Europe was abnormally wet because it rained in
Switzerland on 130 out of the 183 days from April to
September. If I was Mary Shelley I might decide to write a
book too. Afterall, it was the onnly thing you could do
without TV or anything. She said that she “passed the
summer of 1816 in the environs of Geneva…we
occasionally amused ourselves with some German stories of
ghosts… These tales excited in us a playful desire of
imitation” So, people were stuck inside and bored. Mary
Shelley decided to write a book becuase it was so awful
outside. I can totally see her point, you know? I guess I
would write a novel if there was nothing else to do.
 Good: Critical Thinking!  Bad paragraph
Writing Help (formatting, templates, and writing samples): Sample BAD and GOOD paragraphs. (n.d.). Retrieved from
https://slulibrary.saintleo.edu/c.php?g=367733&p=2485890
These criticisms highlight the three
basic elements of good essay writing:
 Paying close attention to the topic (and instructions)
 Establishing a relevant structure that will help you show the development
of your argument
 Using critical writing as much as possible; with descriptive writing being
used where necessary but kept to a minimum
Writing Help (formatting, templates, and writing samples): Sample BAD and GOOD paragraphs. (n.d.). Retrieved from
https://slulibrary.saintleo.edu/c.php?g=367733&p=2485890
Essay Writing
 Do you fully understand the ideas and concepts you are writing about?
 When you are writing for assessment, you are likely to be being tested on your
understanding of new ideas.
 You therefore have two different tasks to juggle:
 1. You are trying to understand something that is quite complex;
 2. You need to write the perfect text that will show off this understanding.
Produced by Learning Development, Queen Mary University of London (www.learningdevelopment.qmul.ac.uk), 2014 add text
Essay Writing
 Free writing
 A way to help get your ideas down onto the page
 Continuous writing
 Write whatever comes to you mind
 Ignore mistakes (for the moment)
 Set a time limit
Free Writing exercised
 Does law simply consist of rules?
If you need HELP,
just ASK for it!
 Office Hours:
 Thursday 12:00-16:00
 Essay help appointments
 Sign-up on QMPlus
 Not more than 2
appointments
 If full, please email for an
arrangement
SBM Writing Tutor
Learning Development: http://www.learningdevelopment.qmul.ac.uk/

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