Learning Goal: I’m working on a marketing discussion question and need support to help me learn.Please select only one of the two discussion questions below and provide a thoughtful 250+ word response to all of the questions (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.NOTE: This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts, so if it’s blank – that’s what you will be graded on. You cannot go back and edit your posts after you submit it. The reason this for this is that I want each of you to thoughtfully develop your own response. But then, I want you to be able to see what other students think about the same topics as you. It’s helpful to learn from our peers. OPTION #1 – Sustainable Competitive AdvantageChoose four different companies for the following questions:Give an example of an organization that you believe builds customer value through product excellence. Justify your answer.
Give an example of an organization that you believe builds customer value through customer excellence. Justify your answer.
Give an example of an organization that you believe builds customer value through operational excellence. Justify your answer.
Give an example of an organization that you believe builds customer value through locational excellence. Justify your answer.
OPTION #2 Boston Consulting Group MatrixWhat characteristics differentiate stars, cash cows, question marks, and dogs in the BCG market share/market growth matrix (Exhibit 2.6 in your text)?
Now it’s time to put the BCG Matrix into practice… imagine you are an entertainment talent agent the representing 20 celebrities listed below. Your job is to do a portfolio analysis of your celebrity roster. Choose a total of four celebrities (1 celebrity for each quadrant of the BCG Matrix) and explain WHY you put them there. For example: John Smith would be a cash cow because he… Again, you will need to develop your explanation for each of the 4 celebrities.
Next, you are being given a hypothetical $10 million to publicize your talent roster. You need to divvy up that cash and determine how much you will put behind your 4 choices in part b. You will have to explain your reasoning as well. (These are the questions facing marketing managers, so it’s nice to have a little practice here!). Spending nothing on your dog is not an option.
CELEBRITY LIST:Cardi B
Lin-Manuel Miranda
Beyonce
Blake Shelton
Justin Timberlake
Robert De Niro
Ariana Grande
Matt Lauer
Kendrick Lamar
Lady Gaga
LeBron James
Charlie Sheen
Miley Cyrus
Lizzo
Carrie Underwood
Oprah Winfrey
Nicholas Cage
Lil Nas X
Britney Spears
Will Smith
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