Task:
You have newly joined as the Branch head of South which comprises of TN, AP, Kerala and Karnataka states. Your branch has seen a consistent decrease in Sales Primary and Secondary figures over the last 1 year, and Jul-Aug-Sep qtr. has seen a 14% degrowth from the same period last year.
You have asked for a complete data overview of the Branch to get to the root cause and to plan as to how you will drive growth in the Branch. You have received the data points mentioned below for your analysis. Below are given Pan India figures as well as a deep dive on South (ASM Wise Figures) which will help you in your analysis.
Your Task:
Your task will be to stop the degrowth in the short term as well as plan for long term growth in the Branch.
Identify and elaborate on 2 strategic (long term) growth drivers for the branch
Identify and elaborate on 2 tactical (short term) remedies so that you can touch LY Jul-Aug-Sep figures in this qtr. (Oct-Nov-Dec qtr.)
You have asked for a complete data overview of the Branch to get to the root cause and to plan as to how you will drive growth in the Branch. You have received the data points mentioned below for your analysis. Below are given Pan India figures as well as a deep dive on South (ASM Wise Figures) which will help you in your analysis.
Your Task:
Your task will be to stop the degrowth in the short term as well as plan for long term growth in the Branch.
Identify and elaborate on 2 strategic (long term) growth drivers for the branch
Identify and elaborate on 2 tactical (short term) remedies so that you can touch LY Jul-Aug-Sep figures in this qtr. (Oct-Nov-Dec qtr.)
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