StudyHub

Learning objectives

1. Define sponsorship and discuss the key trends that have led to the growth of event sponsorship over recent decades

2. Explain the key sponsorship benefits sought by events and sponsoring bodies

Discuss csome of the key considerations in securing event sponsorships

1. Discuss the techniques to manage event-sponsor relationships and the key sponsorship issues associated with the implementation phase

2. Establish what the event can offer to potential sponsors

 

Naming rights for events (see next slide)
Exclusivity – only have one brand within a product/ service category
Agreement to purchase products /services from sponsors
Business and sponsor networking opportunities
Joint advertising with sponsors
Merchandising rights
Media exposure
Venue signage
Rights to demonstrate new products at the event
Tickets for sponsor’s use
Contact details of attendees