Identify the unique value proposition.
What themes/activities translate the choice into a tailored value chain (1st Order Fit = Consistency)?
What significant trade off choices have been made in the value proposition and/or activity themes?
Map themes and activities to activity map and determine how do activities and themes reinforce each other (2nd Order Fit Activity Map shows reinforcing)?
What is the evidence that the organisation continually seeks to improve fit (3rd Order Fit – optimising)?
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