Marketing Spotlight: Burger King and Best Buy and answer the following question you don’t have to rewrite the question just answer them 1) What
were the key factors that undermined the effectiveness of Burger king
communication over the year? Communicating with customers are a key fact that
will determine the outcome of every company by failing to come too with the
right marketing strategy that focuses and relate to customers would determine
the outcome of every company just like Burger king which failed to prove a great
marking strategy for its company image in it’s early stagy but had made a great
come-back by coming up with new sandwiches that appealing to its customers well
as key communication offered by social commentary on topic on pink tax, with
idea such as women’s product cost more then man, bullying, well as shading the
light on deaf customers by doing so the corporation
kept its relevance in customers intrust ideals such as coming up with a sandwich
with holes in it for national donate Day well as ideas for moviegores to bypass
a Burger in a popcorn bag in Romanian 2) How
should Burger king balance cost-cutting initiatives with investing in an integrated
marketing campaign to create and sustain top-of-mind awareness and gain market
share?
3) How
should Burger King use traditional, online, and Mobile communications to build
a loyal customer base
Best
Buy
1)What were the key to best buy’s success?
What are the challenges it faces in today’s retail environment?
2)How else can best buy compete against
both retail competitors like Walmart and Costco and online competitors like Amazon
3) Should best buy
focus on becoming a showroom for companies that lack their own physical retail outlets?
What are the pros and cons of this approach?
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