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Marketing Strategies It was extremely important for the company to conduct an environmental or market analysis which helped the company to find a proper country where the company could achieve optimum growth. The marketing strategy of the company was externally innovative and for that reason, the company has planned to expand the business in France to gain an extra advantage. Objectives It will be immensely essential for the company to understand and analyze the security consultancy market of France and Egypt and after that, it will be easy for the company to enter into the attractive market. The company needs to understand the strengths and weaknesses through several frameworks and models or else the entry plan of the company may be hampered. The management of the comedy is required to implement a marketing mix that will be extremely effective in creating a new marketing plan for the company.