MN5471: Marketing: Principles and Practice CRITERIA Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base. Depth of research and analysis skills t

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MN5471: Marketing: Principles and Practice

CRITERIA

  • Knowledge of relevant literature that would permit an understanding of effective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
  • Depth of research and analysis skills that consistently draw on taught theory, models, and strategy.
  • The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination.
  • Academic skills appropriate to level five studies. This will include grammar, layout, and referencing.

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