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Strategy Premier Inn’s goal is to expand business in Spain by opening new branches and increasing market share. To achieve these objectives, Premier Inn should use a joint venture strategy to reduce risks in the Spain Market. • Apply reliable marketing and adverting strategy to create brand awareness and influence target customers (Andrews and Shimp, 2017). • teF.•••• Adopting the low-cost strategy to maintain low oper costs and sustain low prices Developing effective customer service to promote customer loyalty in the new market.