Please read the Case 2. Domino’s Global Marketing.pdf Download Case 2. Domino’s Global Marketing.pdf and answer the below case questions. Make the most of the information and knowledge covered in this class to do your assignment and also acknowledge all other sources used in your assignment.
Q1. Do you think it is wise for Domino’s to stick to its traditional “home delivery” business model, even when that is not the norm in a country and when its international rivals have changed their format?
Q2. What do you think Domino’s does from an organizational perspective to make sure that it accommodates local differences in consumer tastes and preferences?
Q3. How does the marketing mix for Domino’s in Japan differ from that in the United States? How does the marketing mix in India differ?
Q4. What lessons can we draw from the Domino’s case study that might be useful for other international businesses selling consumer goods?
Case analysis format:
– This is not a group assignment but an individual assignment,
– Please see the syllabus regarding the Academic Honesty Statement (Cheating and Plagiarism). If your similarity score is higher than 30%, your assignment will not be accepted.
– On 8.5 by 11-inch paper with one-inch margins and font size twelve. No restriction on line spacing.
– Do not retype the case questions. However, please specify the question numbers for your answers.
– Each case analysis must be no more than five pages. The limit does not include the cover page, figures, graphs, references, and other supplementary materials.
– Appropriate references must be included
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