Adidas is the company you have to cover.
Major responsible management challenge: This could be an issue partly based on the megatrend that you discussed in the group infographic. You should also ensure that the challenge is current- do not write about a scandal that occurred five years ago, for example. Therefore find Adidas’s responsible management issue they are facing – should be major for example unethical management practise in Adidas like worker rights n wages or you could choose environmental issues
• Recommendations: be practical/practicable and realistic as well as ambitious, all within the context of responsible management and the company’s existing ways of addressing responsible management issues (social, environmental and/or ethical) – what could/should the company be doing differently?
• Identification and justification: Always ensure you are identifying (e.g. naming a challenge; naming the functions; naming a recommendation) as well as explaining through a strong argument why these functions/ recommendations make sense.
• Support thought academic and other reputable sources of evidence: Your arguments are only as good as the evidence base you support them with. Use academic journal articles, books, chapters, NGO reports, government policy, company websites, competitors’ websites, newspaper articles, consultancy reports to build and support your claims.
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