Select an industry, such as the the gambling industry, to complete a SWOT analysis. Access the profile overview for the selected industry:
In the University Library, click Company Directory and Financials.
Click Hoover’s First Research.
Click Continue.
Click Submit.
Type gambling(or your selected industry) in the search box, and click to continue.
Gambling (or the selected industry of choice) should be first iin the list.
Read the industry profile overview, including the website links, on the page.
Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand how a competitor is positioned in the environment by assessing its strengths, weaknesses, opportunities, and threats. An understanding of a competitor’s position can be a key for a business do determine where funding and resources should be alloted to create new products or services.
Use information in the industry profile overview and other scholarly sources as needed. The SWOT analysis should each of the following:
Strenghs
Weaknesses
Opportunities
Threats
Write a 1,050-to 1,500-word paper, including the following attributes:
SWOT analysis, including a SWOT chart
Identify opportunities(either product or service) that could improve the customer experience.
Strategy evaluation
Define strategic tasks.
Access the industry’s capabilities.
Identify the barriers to strategy implementation.
A response to the following:
Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy?
Format your paper with APA guidelines.
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