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HI6006FINALAssessmentT22021
StudentNumber:(enteronthelinebelow)
StudentName:(enteronthelinebelow)
HI6006
COMPETITIVESTRATEGY
FINALASSESSMENT
TRIMESTER2,2021
AssessmentWeight:50totalmarks
Instructions:
Allquestionsmustbeansweredbyusingtheanswerboxesprovidedinthispaper.
CompletedanswersmustbesubmittedtoBlackboardbythepublishedduedate
andtime.
Submissioninstructionsareattheendofthispaper.
Purpose:
Thisassessmentconsistsofsix(6)questionsandisdesignedtoassessyourlevelof
knowledgeofthekeytopicscoveredinthisunit
Description:Thereare6questionsintheFinalAssessment.Oncetheassignment
available,youwillhave24hourstofinishandsubmitit.TheInteractiveTutorialsare
designedtoassiststudentswiththeprocess,skillsandknowledgetoanswerthe
HI6006FINALAssessmentT22021
questionscontainedintheassignment,andincludetutorialquestionscoveredover
Week2toWeek11inclusive.
Itisimportantwhenyouanswerthequestions,youdonotjustcopyandpastethe
answersfromothersources,butrather,trytoparaphraseitandprovidereference(in-
textreferencingorcitation)toallyouranswers.Allreferencesmustbelisted
appropriatelyattheendofthereportusingAdaptedHarvardreferencingstyle.
HI6006FINALAssessmentT22021
Question1(7marks)
PepsiCooperates45plants,490distributioncenters,warehousesandofficeslocatedglobally,
Australia,Chile,andUzbekistanarebeingconsideredasapotentialmarketsforPepsiCotop
globalbrandsandeverydaynutrientproducts.AsaseniorexecutiveforPepsiCoyouandyour
teamhavedecidedtoadoptthefourstrategiesintheAnsoffmatrixtoexpandandgrowthe
business.
Discusseachofthefourmatrixmodelswhenformulatingyourcompetitivestrategies.
Answerthisquestionin400words
ANSWER:**Answerboxwillenlargeasyoutype
IncaseofPepsiCo,thedifferentaspectsoAnsoffMatrixwillbequiteeffectiveinmainly
analysingcompaniesonthebasisoftheproductandthemarketwiththeopportunities.
MarketPenetration-Itismostleastriskyaspectanditisappropriatemainlyduetothefactthat
PepsiCosellsthedifferentexistingkindofproductsintheexistingmarket.Thedifferent
paramteresofdifferentproductsmainlyremainthesame.Oncontrary,therespectivestrategyis
notatallnotriskfreeincompletemanneriftheorganizationutilizesthelowpricesformainly
penetratingentiremarket.PepsiCoissellingistryingtosellthedifferentbeverageandnutrient
productsincurrentmarket.Therespectivestrategycanbesupportinggrowththroughincreasing
theentiresalesalongwithmarketshare.Forinstance-PepsiCohasbeensellingdifferentbottle
sizesofcolddrinksandthroughusingaggressivemarketing,PepsiCoisabletoattractthe
differentconsumers.PepsiCohasbeenquiteparticularinintroducingdifferentlocalflavourin
theexistingmarket(AliandAnwar2021).
ProductDevelopment-ItistheothersecondarygrowthintensivebasedstrategyforPepsiCo.In
thisscenario,thenewproductsaremajorlybeintroducedintheexistingkindofmarketandin
caseofPepsiCo,theyhaveintroducedthelowcaloriedrinkalongwithlowsaturedbasedfat
variant.IthasevenintroducedthenaturalfruitjuiceTropicana.Thishashelpedinboostingthe
overallinvestmentintheresearchanddevelopmentforthedifferentinnovationmadein
product(Yasaetal.2020).ThecompetitivebasedstrategyofPepsiCohelpstheminsupporting
intensivebasedstrategythroughintroducingdifferentuniquekindofproductsformainly
attractingdifferentcustomers.ThePepsiCohasevendevelopedthedifferentfruitjuicesalong
withpartnershipwithcompanyUnileveralongwithStarbucksformainlyfabricatingthecoffee
andteaandofferthejuice.
MarketDevelopment-Itisthethirdaspectanditisconsideredtobethesupportingthe
intensivebasedstrategyforthegrowthatPepsiCo.Thestrategymainlyhelpsinsupportingthe
existingkindofproductsoftheorganizationindifferentnewmarkets(LESTARIetal.2020).
HI6006FINALAssessmentT22021
PepsiCohasmainlycontinuedforexpandingdistributionbasednetworksinvariousmarket
basedsegmentsindifferentdevelopingkindofregionsaswell.PepsiCohasbeenquiteeffective
inexpandingtheirbusinessasperdifferentregionsalongwithseparatethesameamongthe
PepsiEuro,Africa,UnitedStatesofAmerica,AsiaandMiddleEast.However,overallmarket
baseddevelopmentapproachofPepsiCohasthesignificantlevelofpresenceintheworldwide.
Themajorstrategicobjectiveismainlyexpandingdistributionaswellassupplychainforthe
growth.Morelevelofinvestmentareusedformajorlyexpandinginthenewkindofmarkets,
however,thecostrelatedminimizationcanbesteppingforwardingtowardsoverallgrowth
(Tarigan,SiagianandJie2020).
Diversification-Itisstrategywhichisusedwhichmainlycontractsintheintroducingthe
differentnewkindofproductforthenewmarketswhereintheorganizationisnotatall
operating.Itmeansthenewkindofproducts,newmarkets,consumersalongwithnewkindof
marketingrelatedtechniquesforcompany.ThePepsiCowasthebeveragecompany;however,
withhelpofproperdiversification,companystartedtheoperatinginfoodaswellassnacks
industry.PepsiCohasmainlychangedthemselvesfromtraditionalbeveragecompanytofood
organization.Thecompanynowdealsinwholegrain,fibreproductsalongwithDoritos.
Question2(7marks)
FourSeasonsHotelsisaToronto,Canadabasedmanagerofluxuryhotelproperties.Theyhave92
propertieslocatedinmanyoftheworldsmostpopulartouristdestinationsandbusinesscenters.
IdentifyanddiscusswhichinternationalstrategyandwhichmodeofentrycouldbeusedbyFour
Seasonswhenenteringforeignmarkets.ExplainthelogicbehindFourSeasonsinternational
strategy.
Answerthisquestionin400words
ANSWER:
Fromtheoverallanalysisofthesituationandcase,FourSeasonsHotelwillbeadoptingthe
TransnationalStrategytotheclients.Itmaybecapableofbringingdifferentglobalstandardsto
theservices-CustomerServiceStandards,alongwithconsistentkindofstandardsforthe
properties,maintenancealongwithothers.Theprimaryadvantageofthetransnationalstrategy
forFourSeasonsHotelisitislesscostlythanthemulti-domesticstrategy.Thereasonbehindthe
sameisthatitmainlyprioritizesthegloballevelofstandardizationalongwithefficiency.The
transnationalbusinessmainlycentralizetheresourcesasmanyaspossibleandtherefore,itcut
thecostseffectively.
HI6006FINALAssessmentT22021
ForFourSeasonsHotel,thetransantionalstrategywillbetheappropriateaspectasitwillbe
providinggreaterlevelofbusinessopportunityandbettermarketbasedpenetration.The
strategyishelpfulformakingthebusinessefficientwithbetterculturalunderstandingandwill
begivingthepotentialforalienatingthedifferentlocalcustomers.ForFourSeasonsHotel,itwill
bedecentralizingtheirbusinesswhereinitwillbecapableofemployingalongwithusageofthe
cheaplaborandrawmaterialsfromthecountrycanbegeneratedandthroughthis,thehotel
willbeabletosavemoremoneyandgaincompetitiveadvantageinthemarket(Miottoetal.
2020).
ThelicensingandfranchisingplaystheintegralroleforFourSeasonsHotelformovingintoany
foreigncountry.Thefranchisingwillbeofferingthehotelwiththechancetomainlyown,
managealongwithdirecttheownbusinesswithouthavingintakingdifferentassociatedrisks.
Therewillberapidexpansionofthesalesmarket,therewillbeincreaseinthesalesvolume,and
therewillbeterritorialexpansionofbusiness.Therewillbelowerlevelofcapitalinvestment
whichwillbesuitableforunderstandingthemarketandstandardizetheproductsasperthe
same.Essentiallythefranchisingisthelicenseagreementwhereinthecompanywantstomainly
lowdegreeoftheriskandtherewillberesourcecommitment.Thesewillbethedifferent
aspectswhichwillbesuitableforthecompanyFourSeasonsHoteltogrowandexpandthe
businessaccuratelyandmakethecompetitiveedgeinthemarket(Kryscynski,Coffand
Campbell2021).Therewillbeeasyentryintheforeignmarketswhichwillbeallowingthe
companyforjumpingtheborderalongwithtariffbarriers,lowerthecapitalrequirementsalong
withincreasingpotentialforthelargelevelofreturnsoninvestmentthatcanbehelpfulfor
realizingfairlyinthequickmanner.
Question3(7marks)
FromhumblebeginningsinGatessfamilygarage,Microsofthasgrowntoexceed$77.85billion
ofrevenuein2013.Itoffersaproductlineextendingfromgamingandinternetservicestomobile
devices.Itiscontinuouslydiversifingitsproductlineyetagainthroughanaggressiveacquisition
strategy.DiscusshowMicrosoftcaneffectivelymanagetheintegrationchallengeswhen
implementingtheacquisitionstrategies?
Answerthisquestionin400words
ANSWER:
MicrosoftCompanyasawholemainlydealswiththeoverallcoordinationchallengesinthe
differentwayswhicharedescribedasfollows:
HI6006FINALAssessmentT22021
ThecompanyMicrosofttriestomainlyassemblethesignificantpostconsolidationjoiningdata
aheadoftheirtime.TheyfollowtheNeglectPlanandgetreadyforcomingupshort.Ithelps
theminmanagingtheintegrationchallengessuccessfully.Maintainingmomentumisthemajor
integrationchallengewhichcanbereducedthroughcommunicatingthechallengestothepeope
involvedintheprocess.Communicationissomethingwhichflowsthroughwholeintegration
basedprocess(DistanontandKhongmalai2020).
Theimplementationofsynergyistheothermajorissueandthesamecanbeimprovedwith
identifyingthemanditisalwaysregardingunderstandinghowtomainlyimplementthechanges.
Therewillbedifferentlargedecisionsregardingthestaffcuts,forexample-thatlooksmucheasy
onthepaperthaninpractice
AutomatingalltheaspectwillbenecessaryforMicrosoftwhichwillbehelpfulforMicrosoftin
findingthesimplestsolutionwhichwillbeworkingbestforthem.Microsofthasexpandedtheir
businesstowardssellingmobilephones(Simon2020).
EngagementamongcustomersplaytheintegralroleintheMicrosoftCompanyforsolvingthe
integrationchallenges.WhenMicrosofthasexpandedtheirbusinesstowardssellingthemobile
phones,itisfoundthatthecompanyhasbeenquiteeffectiveinunderstandingthereactionof
thecustomersbeforeimplementingthisintegrationdecision.ThecompanyMicrosoftfeltthat
whiletheywillbeintroducinganynewitem,theywillbemainlytakingtimeforunderstanding
thecustomerspointofviewaspartofchangesandtheythoughtthecustomerswillbequite
happywhichgavethemtheconfidencetodeliverthebest(Arsawanetal.2020).
TheintegrationofthetechnologyistheotherissuefacedbyMicrosoftandforovercomingthese
issues,theMicrosoftbroughttheTechnologyConsultantfromoutsidecompany.Traininginthe
completenewtechnologywouldbeideallycommenceevenbeforetransactionhasbeenclosed
forensuringthesmootherleveloftransitionthereafter.Thisistheotheraspectwhichwillbe
helpfulforthecompanyinintegratingthedifferentaspectsandgrowthwillbemanaged
successfullyforthecompany(NassosandAvlonas2020).
Therefore,thesearethedifferentacquisitionstrategiesthroughwhichtheMicrosoftCompany
willbeabletoimproveandreducetheintegrationchallenges.Theyhavebeenquitesuccessfulin
managingtheoveralleffectivenessofthecompanyintheeyesofthecustomersasforthem,
customersareintegralassetofthebusinessanditwillbeallowingthemtodeliverthebetsinthe
market.
Question4(7marks)
HI6006FINALAssessmentT22021
WhirlpoolCorporationhas59manufacturingandtechnologycentersaroundtheworldandsalesin
some170countries.SeniormanagementhasavisionofWhirlpoolappliancesinEveryHome…
EverywherewithPride,Passion,andPerformance.
DiscussWhirlpoolstworeasonswhytheyhaveformulatedadiversificationstrategy.Analyse
WhirlpoolsproductsandapplytheBCGmatrix.
Answerthisquestionin400words
ANSWER:
IncaseofWhirlpool,thediversificationstrategyplaystheintegralroleinmanagingtheir
businesseffectivelyandgaincompetitiveadvantage.TheWhirlpoolmainlyfollowsthe
conglomeratediversificationstrategy.Thereasonbehindthesameisthatextensiveproduct
basedportfolioofthenumerousindustriesshowsthatWhirlpoolhasnotbeingonlylimiteditself
towardsthehorizontaldiversification.Thecompanyhasbeenquitepopularinexpandinginthe
unrelatedkindofindustriesindiffernettimesandtheyhavesucceededintheeffectivemanner
(Zameer,WangandYasmeen2020).
Moreover,theorganizationdoesthedetailedresearchalongwiththedifferentsportsindustries
withthegrowthbasedpotentialalongwithentersthem.Itmainlytriestoallowcompanyto
servethegreatermarketsaswellasofferingthediverseproductsalongwithservicestothe
customersaccurately.ThenameWhirlpoolisalreadybeingassociatedwiththevariouskindsof
productsalongwithlineswhichmayalsoevenconfusethecustomerswithlackknowledge
regardingthesame.ThediversekindofportfoliolikeWhirlpoolisnotoftenbeingseenin
differentotherbrandsanditcanbequiteeffectiveforthecompanytogrowtremendously
(Ferreira,CoelhoandMoutinho2020).
TheBCGmatrixofWhirlpoolaredescribedinthefollowingmanner:
CashCows-ThewashingmachinesofWhirlpoolisconsideredtobethecashcowasorganization
hasnosuchstrongkindofcompetitorintherespectivecategory.However,theyarehopingto
seetheactuallevelofgrowthinthesegmentofwashingmachineswithinthisyear.
Stars-RefrigeratorsalongwithfreezersareconsideredtobeStarsforWhirlpoolastheyhave
enoughlevelofmarketsharealongwithlevelofgrowthisexcellentaswell.LGisaggressively
competingwithWhirlpoolintherespectivecategoryandthereasonbehindthesameisbecause
oftheinnovativekindofbarriers(Hifza,PalapaandMaskur2020).
QuestionMark-Whirlpoolhasrecentlylaunchedduetseriesofwashingmachinesfrontdoor
oneswhichhasabilityofmainlydryingaswellasmachine.Themachinehelpsinsavingthe
watertoalargeextentincomparisontotheothertraditionalwashingmachines.
HI6006FINALAssessmentT22021
Dogs-Whirlpoolmainlyneedstoconsidertherespectivepointsasthecookingappliancesplay
theintegralroleforbecomingdogandthereisnosuchhighmarketsharepresentandgenerated
fromthesame(Eldor2020).
Inthismanner,theAnsoffandBCGmatrixplaystheintegralroleinmanagingtheoverall
effectivenessinmanagingtheoveralleffectivenessandgrowintheaccuratemannerandgain
competitivenessinthemarket.
Question5(11marks)
KraftFoods,the90-year-olddarlingoftheconsumerpackaged-goodsindustry,movedto
improveitslong-termperformancebyrestructuringthecorporation.Thishasbeenoneofthe
latestmovesbyCEOIreneRosenfeld.Shewasbroughtintoturnaroundthecompanys
performancein2012.IreneRosenfeldwastheCEOofKraftFoodsfrom2012toNovember
2017.Shewasconsideredasuccessfulentrepreneur.
DiscussindetailthecharacteristicsofasuccessfulentrepreneurandindicatehowCEOand
entrepreneurIreneRosenfelddemonstrateseachcharacteristic.Noteitisthese
characteristicswhichearnedherthetitleofoneofthe100mostpowerfulwomeninthe
worldbyForbes.
Answerthisquestionin750words
ANSWER:
Fromtheanalysisofthecase,thedifferentcharacteristicsofthesuccessfulentrepreneurareas
follows:
Curiosityisthefirstandforemostcharacteristicofthesuccessfulentrepreneurasthesuccessful
entrpreneurshavetheoverallsenseofthecuriositywhichallowsthepeopleforseekingnew
opportunities(Qiuetal.2020).Ratherthanjustsettlingforwhattheymainlythinktheymainly
know,thecuriouskindofentrepreneursaskthechallengingkindofquestionsalongwithexplore
thedifferentkindsofavenues.
IncaseofIreneRosenfeld,shehasbeenhighlycuriousregardingthedifferentaspectsandithas
beenhelpfulforherincreatingtheroadmapwhichwillbeprovidingpathofhowtoperformit
ratherthanwhatmainlytodo.Ithashelpedherinstrengtheningabilityoftheteamandteam
membersinmovingforwardandbehighlyeffectiveinnature.
StructuredLevelofExperimentationisthesecondmajoressentialcharacteristicofthe
successfulentreprenuersasalongwithhighlevelofcuriosity,mainlycomesneedforthe
structuredlevelofexperimentation.Witheverylevelofnewopportunitywhichmainlyarises,
HI6006FINALAssessmentT22021
theentrepreneurmustberunningthedifferentteststhatwillbesuitablefordeterminingifthe
opportunityisworthwhileforpursuing(KerdpitakandJermsittiparsert2020).
IncaseofIreneRosenfeld,asaleaderandentrepreneur,shehasbeenalwaysexperimenting
withtheroleswhichallowedherinengagingtheheartsalongwithmindsofotherpeople.
Focusingonthegrowthratherthanjustcuttingthecostswillbecapableofreignitingtheenergy
alongwithmotivationamongtheteamandteammembers.Theteammembershavebeenquite
successfulinhelpingtheteammemberstogrowstronglyandtheyhavethesayinthe
decision-makingprocess.Theopportunitywhichhasbeengainedbyherhasalwayshelpedher
inmakingexperimentationandasaresult,theavenuesareopenforthedifferentother
approachesforbecomingsuccessfulinherfieldofwork(AliandAnwar2021).
Adaptabilityisthethirdaspectwhichisquitenecessaryintheentrepreneurialventures.The
natureofthebusinessesareeverchanginginnatureandentrepreneurshipisconsideredtobe
theiterativekindofprocessandtherearenewchallengesandthechallengesalongwith
opportunitiesmainlypresentthemselvesineverykindofturn.Itbecomesnearlyimpossiblefor
becomingpreparedforeachscenarioandentrepreneursinsuchscenarioneedstomainly
evaluatethesituationsaswellasadaptsothatthebusinesscanbecapableofmovingforward
whenthedifferentunexpectedkindofchangesoccur(Yamin2020).
IreneRosenfeldhasbeenhighlyadaptablewiththedifferentemployeesinthecompanywherein
asagreatteamleader,shehasbeenalwaysincludingtheteammembersinthedifferentaspects
ofmakingdecisions.Thegreatentrepreneurisalwaysawareofthestrengthsaswellas
weaknessesandtherefore,IreneRosenfeldhasalwaysbeenprovidingopportunitytothe
differentteammembersinunderstandingthedifferentaspectsofdecisionsmadewhichhelps
hertobecomethegreatentrepreneur.Shehasthehabitofalwayscommunicatingthedifferent
aspectstotheteammemberswhichhelpedherinbecomingagoodteamleaderaswell.Shehas
alwaysbeenguidingthebehaviouralongwithincreasingthelevelofperformancelargely
(Collins2021).
Decisivenessistheotheraspectasinordertobesuccessful,entrepreneurmainlymakesit
difficultdecisionsalongwithstandbythem.Asaleader,theyarealwaysresponsibleforguiding
trajectoryofbusiness,whichincludeseachaspectfromthefundingandstrategytothe
allocationoftheresources.Beingdecisivenessdoesnotmeanhavingthedifferentanswerstoall
questions,asinordertobecomeentrepreneur,itmeansthatthepersonishavingthe
confidenceformakingthedifferentchallengingkindofdecisionsaswellasseethemthrough.If
themainoutcomemainlyturnstobelessfavourableinnature,decisiontotakethecorrective
actionsbecomehighlyessentialinnature.
HI6006FINALAssessmentT22021
IncaseofIreneRosenfeld,shehasbeenalwayscommunicatinganddothesamehonestlyasshe
feltthatcommunicatinginhonestmannerwillbecapableofcreatingtheatmosphereofthe
trustalongwithopenness.Thecelebrationofthesuccesspubliclyanddosooftenhelpsinhighly
effectiveincontributingtowardsthemakingactualdifferenceintheteam.Asanentrepreneur,
IreneRosenfeldhasbeenhighlyeffectiveandaccurateinbecomingdecisiveandshehastherisk
tolerancecapabilitywhichwillbebeneficialinmanagingthebusinessgrowthsuccessfully
(Haque2021).
Therefore,thesearethedifferentcharacteristicsofIreneRosenfeldwhichhashelpedherin
becomingoneofthesuccessfulentrepreneurswhichwillbebeneficialingainingcompetitive
advantageandmakethedifferenceaccurately.
Question6(11marks)
W.L.Gore&AssociatesisbestknownforGORE-TEXbrand.Thebrandisknownfortheir
commitmenttosupportingthepassionsthatkeeppeoplemovingsince1976.UsingRBV
(ResourceBasedView)model,identifybothtangibleandintangibleresourcesofGore&
Associates.ApplytheP.R.O.F.I.T.modelandexplainqualitiesamongtheidentifiedresourcesand
capabilitiescreatesasustainablecompetitiveadvantagewhichisconsideredvaluable,rare,
inimitableandnon-subsitutable?
Answerthisquestionin750words
ANSWER:
TheResourceBasedViewModelismainlyutilizedfordeterminingstrategicresourcesofa
specificfirmwhichwillbesuitableforachievingthedesiredgoalalongwithsustainablemarket
basedadvantage.ThetangibleaswellasintangibleresourcesoftheGoreandAssociatesinclude
thefollowing:
TangibleResources
LandandBuildingplaystheintegralroleforGORE-TEXbrandwhereintheseareconsideredtobe
long-termassetswhichuseandbenefitfromoverthetime.
EquipmentandInventoryistheotheraspectwhichistangiblewhereinthedifferentraw
materialsandthestockswhicharebeingmaintainedbythecompanybecomeshighlyeffective
forthegrowthofcompanyandasawhole,ithelpsinmanagingthebusinessgrowth
successfully.
IntangibleResources
HI6006FINALAssessmentT22021
PersonalandProfessionalGoodwillisthefirstandforemostintangibleresourcewherein
W.L.Gore&Associatesisalwayshelpfulforthecustomersandthefacilitieswhicharehelpfulfor
attractingandretainingthedifferentcustomerssuccessfully.
IntellectualPropertyRightsistheotherintangibleresourcewhereincompanyandbrandisable
toprotectthecustomersandtheydeliverthebestproductstothecustomersinaneffective
manner.
Thesearethedifferentkindsoftangibleandnon-tangibleitemsofGORE-TEXbrandwhichplays
theintegralroleinmaintainingthesuccessofthebusinessinthelongrun.
ResourcesValueRareImitationOrganizationCompetitive
Advantage
Financial
Resources
YesNoNoSustainable
financial
position
Temporary
Competitive
Advantage
Localand
Global
presence
YesYesYesYesStronglevel
of
competitive
advantage
Logisticsand
Distribution
Costs
YesNoYesYesLongterm
levelof
competitive
advantage
Abilityfor
attracting
talentin
different
globaland
localmarkets
YesYesYesYesStronglevel
of
competitive
advantage
Pricingbased
Strategies
YesNoNoYesTemporary
levelof
competitive
advantage
WiththeusageofPROFITModel,thedifferentresourcesalongwithcapabilitiesplaytheintegral
roleinmanagingthedifferentaspectsinthevaluable,rare,inimitablealongwithorganizational
effectiveness.GORE-TEXbrandhasthefinancialresourcesplaytheintegralroleinmanagingthe
HI6006FINALAssessmentT22021
effectivenessinfollowingthecriticalresourceswhicharehighlyvaluabletothefirm.GORE-TEX
brandneedstomainlyanalysethedifferentaspectslikeabilityforattractingthetalentin
differentglobalandlocalmarkets.GORE-TEXbrandhasbeenabletobuildastrategyonthe
successfullevelofinnovationalongwithlocalizationoftheproductswhichmakesthemachieve
thestronglevelofcompetitiveadvantageinthemarket.
Thefinancialresourcesofthefirmplaytheintegralroleinmanagingtheoveralleffectivenessof
thecompanyasthefinancialinstrumentsalongwithmarketbasedliquidityaremainlybeing
availabletothenearestlevelofcompetitors.Thecompanyhasbeenabletoachievethe
sustainableleveloffinancialposition.ThecompanyGORE-TEXbrandhasthetalentfor
regulatoryalongwithlegalobligationswhereinitcanbeimitatedbythedifferentcompetitors.
Therefore,insuchscenario,theGORE-TEXbrandwillbeabletomanagethebusinessaccurately
byincludingthedifferentaspectsofthebusinesseffectively(Chen,LeeandWang2020).
ThemarketingexpertisewithinthecompanyorGORE-TEXbrandisquitevaluableasthereare
differentfirmswhicharemajorlycompetingbasedontheoveralllevelofdifferentiationin
industry.Itwillbeeffectiveinleveragingtheinhouseexpertisethatwillbesuitableforthe
growthofthecompanyinthelongrun.Therefore,formakingthepermanentcompetitive
advantage,theGORE-TEXbrandneedstomainlyunderstandthedifferentserviceswhichwillbe
suitableforthegrowthofthefirm(Sellitto,CamfieldandBuzuku2020).
ThecustomerloyaltyistheothervaluableandrareaspectorresourceofGORE-TEXbrandwhich
makestheirbrandthemostwantedinthemarket.Morethan23%ofthecustomersasper
researchhasmainlybeingcontributedtomorethan84%ofsalesrevenue.Thefirmhasmainly
beinginvestedinbuildingthestrongloyaltyamongthecustomerswhichwillbesuitableforthe
growthofthecompanyandgaincompetitiveedgeinthemarketaccurately.Therefore,theseare
thedifferentkindsofaspectsandresorurceswhichplaytheintegralroleforGORE-TEXbrandin
managingtheirbusinessinthiscompetitivescenarioandasaresult,itwillbesuitableforthem
togrowaccuratelyinthemarket(ERGASHEVandRavshanov2021).Asaresult,GORE-TEX
brandwillbeabletomakethebusinessperformaccuratelywiththestrongpricingstrategies
whichwillbesuitableforthepeopletounderstandtheuniquenessofthecompanyagainstthe
others.Thecompanyhasthestronglevelofopportunityinadjacentindustryandthenew
resourcesarerequiredforenteringthoseindustries(Advantage2020).
HI6006FINALAssessmentT22021
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HI6006FINALAssessmentT22021
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HI6006FINALAssessmentT22021
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HI6006FINALAssessmentT22021
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