This disucssion includes two parts. You can answer them in one thread or create two separate threads for each part.
Part I
Search online and select one Multi-Label Showroom located outside of the U.S. and explain the following:
Where are they located
What markets do they serve
What are their services
What brands do they carry and show images of some of their collection
What do you think of their brand mix? Do they complement each other? Are they a good fit for this market?
Overall impression of this showroom
Include website link of the showroom
Part II
Answer the follwing questions
How valuable do you think multi brand showrooms are to the international distribution strategy of a fashion brand? Please explain.
Do you think showrooms fill an important function in international fashion distribution and why? Do you think brands really need showrooms to be successful in international markets?
*Please include the links to any outside research and articles you reference
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