This for rewriting/writing help. There major issues with existing paper that need to be corrected of which but not limited to:
– in text references(and works cited page) from readings that provide proof to the points being made
– formating has to be single space include headers, bulleted list and pullout quotes
– there should be at least 5 images all of which have labels below the image and are cited on the reference page in APA(Use student examples for better understanding
– IT MUST MEET minimum WORD REQUIREMENT. There sould be no TWR SECTION because that is not required for this part of the assignment
– WA.docx is the website to write on
The following chapters and PDFs are required reading for this week:
Chapter 6 – Knowing & Serving Your Audience (3rd edition); Chapter 5 – Whiteboarding: Generating Ideas and Publishing the Story (4th edition)
Read “Create Amazing User Conversations with Your Copy” PDF
Read “Fundamentals of Language in IxD” PDF
both are from https://studio.uxpin.com/ebooks/interaction-design-best-practices-tangibles/
*NOTE: USE REQUIRED READINGS FOR REFERENCES AND PROVIDE IN TEXT CITATIONS TO BACK UP YOUR WORK. CAN USE MORE THAN 3 REFERENCES BUT FIRST THREE MUST COME FROM READINGS
Student examples are attached
EVERYTHING SHOULD BE SINGLE SPACE EXCEPT TITLE AND REFERENCE PAGES
YOU WILL FIND THE WEBSITE TO USE AS WELL AS PREVIOUS ASSIGNMENT WORK IN THE DOCUMENT LABELED WA.DOCX
Content Strategy Proposal Specifications-
have identified an organization’s website in the Website Analysis
Assignment. As an intern for the same organization and website, the next
project will be to develop a content strategy proposal for your
organization’s web presence. Please use the 1st person plural point of
view, “we,” “us,” and “our,” because you are included as a part of the
Two Parts: Profile & Proposal
1. Content Strategy Profile: 800 words: Add to, revise and edit your previous website analysis into a three-page summary of the audience’s needs for the website. Your summary should include:
Describe the purpose. Include at the beginning of the Content Strategy Proposal.
Is the site for entertainment, for news, education, or for something else?
the Interactor Analysis Tool(MORE INFORMATION ABOUT THIS BELOW) to analyze the intended target audience
for this website. Include this analysis in the beginning of the Content
Who is the intended reader of the website’s content?
Frequency of publication
How often does the content need to be updated?
Is the content current and relevant?
What specific information does the audience need to know, or what information does the organization need to broadcast?
Do any special obstacles stand in the way of communicating that information quickly and clearly?
Describe the website’s content fitness,
using your findings from our class discussion and our textbook
information about Information Quality.
Does the Information Quality of the website and social media meet
the needs of the audience? Why or why not? Provide examples from the
organization’s web presence (website, social media, etc.), and your
writings from our class discussion.
Social Media Presence
Is there a blog?
Does it meet the needs of the audience?
What about Facebook, Twitter, Instagram accounts?
Is the social media presence appropriate, updated regularly and relevant to the audience?
What organizations are competing for the same audience? Locate these
organizations’ websites and provide thorough comparisons to your
organization’s website. INCLUDE CHARTS!
2. Content Strategy Proposal: 550 words: Based on the profile, propose the content strategy for the organization.
What aspects of their web presence need revisiting, and how would you plan to address those issues?
What about changes/additions to their social media presence? Which social media sites need work and why?
Describe ways you would increase readership on the organization’s social media sites and redirect users to the website.
Summarize your findings and proposed changes in a unifying conclusion.
STATEMENT OF PURPOSE
Choose one of the following statements to create a statement of purpose:
What is the objective of the digital media, website, or _________ ?
What need will it fulfill for your audience?
“The purpose of this piece of writing is…”
(copy the following list and fill it in with the details)
AGE: How old are your readers? The intended interactors are_____
GENDER: What is their gender? The target audience is ________
EDUCATION: How much education do they have? The target audience has ________
CONTEXT: Are they mainly urban, rural, or suburban? The target audience is from ________
CULTURAL PERSPECTIVE: In which country were they born? How much is known about their culture and heritage? The intended interactors are from _____ and their culture and heritage is________
SOCIO-ECONOMIC: What is their socio-economic status? The intended interactors are_____
EXPERTISE: How much does the audience already know about the topic? The target audience knows ________
ATTITUDES: How does
the audience feel about the topic? Will they be neutral, oppositional,
or will this be more like preaching to the choir? The target audience already has the attitude of ________
Content Strategy How-To-
Content Strategy Proposal Specifications
12 point sans serif font (Arial, Verdana, Helvetica, Open Sans, etc.).
Headings can be larger text size and bold style. Do not underline headings or sub-headings (they look like links).
Link: Include a link to your organization’s website at the top of the document so that the site is easily accessible.
First Person Plural: Use first person plural point of view: “we, us, our,” because you’re an intern working for the organization.
Integrate at least 3 references to your textbook (and any other
readings) to back up the points you are making and add credibility to
your ideas. Hint: The proposal is a great place to use this kind of
APA Style: Use
APA Style of attribution for all citations and images. Be mindful
about the differences between how to cite web pages and web sites (see
“Attribution of Sources” pages in Module 0). Cite screen shots like you
would images, with you as the author.
Screenshots: Include screenshots of appropriate web pages or features to illustrate the points you are making.
Edit, chunk and layer your writing for scan-ability. Use headers and
include links, bullet lists, pullout quotes and visuals (screenshots),
just like you would for any writing for digital media. Keep practicing
Please utilize Information Quality PDF to help complete the four dimensions of Information Quality (IQ). These
are additional resources to make the topic more comprehensive.
REQUIREMENT: YOU MUST READ INSTRUCTIONS CAREFULLY AND VIEW ALL attachments(IF ANY). I SUGGEST YOU KEEP INSTRUCTIONS WHERE YOU CAN SEE WHILE YOU ARE WRITING. GO LINE BY LINE AND ONLY CHECK OFF THE INSTRUCTION PART IF YOU HAVE ANSWERED IT IN YOUR WRITING. YOU MUST TO DO THIS BECAUSE BECAUSE THIS IS WHAT THE PROFESSOR WILL DO WHEN THEY ARE GRADING. IF LOOK BACK AND SEE THAT YOU HAVE NOT CHECKED OFF ALL THE STEPS IN THE INSTRUCTIONS THEN YOU NEED TO REVISE THE WRITING UNTIL YOU HAVE. IF YOU FIND THERE IS A STEP IN THE instructions YOU DON’T understand THEN ASK questionS!
TO MAKE SURE YOU UNDERSTAND WHAT TO DO YOU WILL NEED TO SUBMIT A DRAFT WITHIN 9 HOURS OF ACCEPTING ORDER
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