This weeks readings will begin looking at the ethical requirements for marketing relative to branding. So let’s continue the theme and explore it more in this discussion post.
You are being asked to find an article, academic or practitioner (management) source such as Forbes, Fortune, credible blogs by experts, etc, that discusses the “Dark Side” of Marketing. The source could be an example of how some element of Marketing was misused. Once you find and read the article that you want to use:
share the full citation in the discussion. If there is a pdf, URL link etc please share it as well so everyone can easily access it.
provide a brief summary of the main points of the article (warning: Do not just rehash the abstract)
detail why you chose this article and what is your response or reaction to the article.
The post This weeks readings will begin looking at the ethical requirements for marketing appeared first on Course Hero.