Task Three:
This Task requires you to research the organisation highlighted and then undertake a
business environment analysis using appropriate business analysis tools/frameworks to
identify critical issues facing the organisation both in the domestic and international market
environments.
a) Discuss three reasons why it is imperative for your selected organisation to analyse the
business environment it faces. Using the PESTEL framework, identify and explain at least
five (5) important macro environmental influences currently affecting your chosen
organisation.
b) Explain the importance of Porter’s Five (5)-Forces model. Using the Five-Forces model,
examine the current behaviour of the selected organisation and explain what you believe to
be the five (5) most critical influences arising from the competitive market environments, both
nationally and internationally.
Whitbread:
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