This is a “Strategic Account Management in Perspective” case study in a “Strategic Sales Management” course. Please answer the following 4 questions.
1. Brainstorm the factors that you would need to take into consideration as the “strategic account manager”
2. What do you think it means to manage this account?
3. What must go right? What could go wrong?
4. Imagine you are briefing Satya Nadella on the plan moving forward – how would you structure that meeting
Requirements from the professor:
– No right or wrong answer, use your experience to provide your thoughts.
– Please answer/discuss the question directly, don’t write me an introduction about the case.
– No outside sources are needed, but please feel free to google to get some ideas. No copy & paste.
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