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What is organizational behavior (OB)? 2. Why does organizational behavior matter? 3. How can I maximize my learning in this course? 4. What resea

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After reading this chapter, you should be able to understand and articulate
answers to the following questions:
1. What is organizational behavior (OB)?
2. Why does organizational behavior matter?
3. How can I maximize my learning in this course?
4. What research methods are used to study organizational behavior?
5. What challenges and opportunities exist for OB?

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