– word limit 400-500 words
– Cite all sources of information. Be sure NOT to copy information unless you quote and cite it properly. No plagiarism.
– Choose a product or service and analyze its marketing, including its 4P or 4C
strategy, in detail. Be sure to describe the product or service and compare it to the
offerings of direct (and/or indirect) competitors. You should describe its positioning,
life cycle, product levels, and branding. You might also want to predict its future
challenges and whether or not you thiluvnk it will be successful and why.
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