Write a briefing document (with visuals) to critically evaluate Next’s strategic marketing and tactical plans.Structure of the briefing document:Introduction: (150 words)- Introduce the topic area and explain the scope of work to be addressed in the briefing document- Do a very brief sector overview. Who are the market leaders?- Who is your brand/chosen company competing with for market share?Task 1:Use at least 4 of the 7P`s of the marketing mix in the UK operations of the company to reinforce itspositioning in the market within the last three years (1200 words)- Highlight how your chosen company has used at least 4 of the 7P`s of the marketing mix toenhance its position in the market in the last 3 years.- Highlight your chosen company positioning stance.- Describe the societal marketing orientation of your chosen company.- Discuss how your chosen company support the community where it operates. Show how it isincorporated in the marketing mix.Support your discussions with visuals or infographics.Task 2:Reflect on the strategic decisions of the company to enhance its marketing efforts (750 words)- Which segment of the market is your chosen company targeting?- Explain with a number of Segmentations variables.- What are the key issues facing your brand/company?- What are your chosen company tactical plans for resolving the issues?- Use Porter`s Generic strategies and Porter`s Five Forces, Customer Perceived Value/ElaborationLikelihood Model/AIDA in your reflection of your company`s strategic decision making.- Use diagrams to illustrate / explain the connection between your findings and thisstrategies/theory.Task 3:Effectiveness of the marketing efforts (250 words)- What is/are the outcomes of your marketing efforts?- Talk about online analytics, sales and revenues, market share.- Based on your research, what is the opportunity for growth you have identified?3Conclusion – Summarise what you have set out in Task 1-3 (150 words)Full list of references in Harvard format.
