1.2. Assessment Overview Write a comprehensive and structured report for famed restaurant chain ‘Shake Shack’ on data driven social media marketing promotion to return lost market share due to Covid-19: (3000 words, 100% of module mark, Covering LOs 1-3) Formative Submission deadline: Written assessment to be submitted by the date noted on the Hub/VLE by 23:59 in to the Turnitin Dropbox available on the Module page. Summative Submission deadline: Written assessment to be submitted by the date noted on the Hub/VLE by 23:59 in to the Turnitin Dropbox available on the Module page. Please note: ensure you read the general assessment guidance at the end of this document. 2. Assessment Structure/Guidance 2.1. Formative Assessment The formative assessment for this module allows you to hand in a draft/outline of 1500 words. You may choose to spread this across all three sections, giving an outline of what you will cover, or you may choose to concentrate more words on sections you are unsure of and want more feedback on. The formative gives you the opportunity to get valuable feedback on a draft of the summative assessment. 2.2. Summative Assessment 1. Read the Scenario below 2. Complete each of the sections, 1 to 3, below
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