Task:
1. Appraise the current strategic positioning of the given organisation.
In order to prepare report for the board of directors you are required to scan Micro and Macro
environment of the company where it operates.
environment of the company where it operates.
2. What strategic recommendations can you propose for the organisation given in the case study to strengthen its current position in the given Market?
final strategic management report should contain:
Executive Summary
Introduction (Company & industry background, key challenges faced by the selected company
External environmental analysis for identifying opportunities and threats:
1. Macro (PEST or PESTEL)
2. Micro (5 Forces Framework for analysing industry structure and the nature of competition)
Internal environmental analysis for identifying strengths and weaknesses
Identification of Competitive Strategies (Bowman’s Clock or Porter’s Generic Strategies)
Strategic directions (Markets, Products, Services) & methods of expansion
Conclusion and Recommendations
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