As there has been great effort to end the HIV pandemic, social and structural barriers still create disparities in the promotion of HIV prevention for specific groups of the population. Read CDC info here. (Links to an external site.)
Read the following articles with information on PrEP uptake by cisgender heterosexual women:
An article detailing the public health issue of PrEP uptake. (Links to an external site.)
An article discussing women’s perspective of PrEP uptake. (Links to an external site.)
Here’s an article describing how New York City planned to address this issue (Links to an external site.).
Read the CDC article to gain an understanding of PrEP uptake or the use of PrEP.
Use the 3 articles above to determine how meaningful health communication can be applied to help lower the disparity of PrEP uptake amongst cisgender heterosexual women? Develop a message that would encourage cisgender heterosexual women to consider using PrEP to prevent HIV transmission. Your response should include the following:
Background information of the problem (15 points)
Barriers to PrEP among cisgender heterosexual women (15 points)
Description of the audience of interest (demographics, i.e., age, race, income, education) – 10 points
Communication strategy for this audience based on the demographic profile (30 points)
Provide one example of each of the messages developed for primary, secondary, and tertiary audiences as defined in Chapter 5 (30 points).
This assignment is worth 100 points and should be no more than 600 words.
Your paper should include references articles above (and others if needed) using APA 7 style guide.
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