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BC100 Professional Business Communication
Questions:
Case Study
Better Pharmaceutical Company
The Better Pharmaceutical Company is owned by shareholders who choose directors to oversee their interests. The directors then appoint a managing director and managers to run and administer the business. The managing director has responsibility for formulating and implementing company policy, developing strategic plans that reflect the longer-term objectives and priorities established by the board, and ensuring that the operating objectives and standards of performance are understood and ‘owned’ by management and other employees. The production manager has responsibility for the planning, coordination and control of manufacturing processes to ensure an uninterrupted flow of work to meet customer orders. The distribution manager is responsible for the storage and efficient movement of goods to the right location on time. The sales manager is responsible for sales of company products, making contact with, and gaining orders from, customers. The company accountant has responsibility for producing accounts and financial reports, and controlling the financial dealings of the company.
Questions
1. The Better Pharmaceutical Company is an example of which type of organisational structure? Justify your answer.
2. Now imagine you are the managing director of the Better Pharmaceutical Company and you intend to introduce a change program next month. a Propose strategies you would employ to communicate the change process to the managers.
3. Propose strategies the managers could use to introduce the change in their area of operations. Identify barriers that are likely to arise, and explain how you would overcome these barriers.
Note: answer for each question should be about 70-100 words (one paragraph).
BC100 Professional Business Communication
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