It is imperative that brands be differentiated from each other, especially from competitive brands. Using your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of brand differentiation. Give at least two examples of brands that do a good job of differentiating from competitors.
- Don’t use examples from the textbook.
- Do not provide any lists / bullets of information.
- Provide a link to each source you use, and in-text citations for any information that comes from external sources.
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