Individual Project
Due Week 6 (Saturday)
Worth 20% of final grade
(Students can re-use Assignment #1)
Article: Morbern Inc.: stitches its own success in Europe.
Link: https://www.international.gc.ca/world-monde/stories-histoires/2021/morbern-inc.aspx?lang=eng
Product/Services: Coated fabrics for commercial use
Country(Selected Market): Bangladesh
This assignment is a continuation of Assignment #1 on market intelligence, competitive intelligence and product intelligence to export a product/service to the market selected ( Bangladesh) for a Canadian exporter.
Please see Sample Report. Please note that this sample is for format only, not for content. Do not copy the content of the sample.
Please make sure that you submit one Word document of 3 pages of your writing, plus photos/graphs and References
Format:
1/3 – 1/2 pages: Abstract; key words
1/3 – 1/2 pages: Introduction of the company and the product/service
1/3 – 1/2 pages: Market intelligence
1/3 – 1/2 pages: Competitive intelligence
1/3 – 1/2 pages: Product intelligence
1/3 – 1/2 pages: Conclusion/Recommendation
References, at least 12 sources with in-text citations, include the sign-up link and company website, maximum and must 1 journal article
Required sources: Use the following Canadian sources and professional foreign sources. Use these sources for collecting information and references and in-text citations.
Export Development Canada: https://www.edc.ca/
The Canadian Trade Commissioner Service: https://www.tradecommissioner.gc.ca/
Trade Data Online: https://ised-isde.canada.ca/site/trade-data-online/en
Business Development Bank of Canada: https://www.bdc.ca/
FITT Trade Ready: http://www.tradeready.ca/
Canadian Business: https://www.canadianbusiness.com/
Financial Post: https://business.financialpost.com/
BNN Bloomberg: https://www.bnnbloomberg.ca/
McKinsey & Company: https://www.mckinsey.com/ca
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