To provide an opportunity to critically analyze an advertising campaign or to contextualize developments in consumer culture.
To practice the skills of academic scholarship. This includes doing research, writing a thesis statement (main argument), providing evidence to prove your argument.
To be able to deliver an argument in a way that fits the chosen medium.
To demonstrate an ability to make sense of advertising using the types of theoretical frames that have been developed in the course.
To be able to articulate the complexity of an issue in a concise manner.
To appreciate how nuanced theoretical thought can be used to assess current issues.
Start with a specific issue you are interested in critiquing in advertising. Below are potential starting points for your analysis
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