For Milestone Two, you will craft the internal message that you will use to address the problem you identified in the case study provided in the Supporting Materials section below. In doing so, you will specify the media you will use to deliver the message, explain why these media are important, and outline the target audience. You will also explain how you factored in the personal needs and development of employees when creating messaging, including the considerations being made to support employees through the change process that will be implemented to address the problem. Finally, identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the media used.

Directions

Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the problem you identified in the case study with your target audience. Note: Be certain to include the actual internal message within the body of your paper, to accompany Part C below.

Specifically, you must address the following critical elements:

1. Internal Communication
   1. Determine the media that you will use to deliver your message and explain how you made this decision.
   2. Define the target audience of your internal communication. Include key factors and any cultural factors that you considered.
   3. Craft the internal message and explain what change management principles you considered when developing this message.
   4. Explain how you considered the personal needs and development of employees when creating messaging.
   5. Explain what considerations are being made to offer continuous support to employees through the change process.
   6. Identify potential sources of conflict that may arise as a result of your communication. Consider the message you are communicating and the media used.

Use the rubric below to help you address the criteria appropriately.

What to Submit

Your internal communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.

Supporting Materials

The following resource supports your work on the project:

Reading: Final Project Strategic Communication Plan Case Study

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily

Step-by-Step Guide to Crafting an Internal Communication Message

1. Understand the Assignment and Case Study

   • Carefully read the case study provided in the Supporting Materials.

   • Identify the key problem or issue that requires internal communication.

   • Note any context related to employees, organizational culture, and strategic priorities.

2. Determine the Media for Communication

   • Choose the most effective communication channels (e.g., email, intranet, team meetings, video announcements).

   • Consider why the selected media best reach your target audience and support clarity, engagement, and transparency.

3. Define Your Target Audience

   • Identify which employees or departments need the message.

   • Consider cultural, demographic, and role-based factors that might affect how the message is received.

4. Craft the Internal Message

   • Write a clear, concise, and professional message. Include:

     • Context of the problem

     • Specific actions or changes being implemented

     • How employees are expected to respond or participate

   • Apply change management principles, such as communication, participation, reinforcement, and support.

5. Consider Employee Needs and Development

   • Acknowledge personal or professional impacts of the change.

   • Include information on resources, training, or support systems available to help employees adjust.

6. Plan Continuous Support

   • Outline how follow-up, feedback, or coaching will be provided.

   • Ensure employees know who to contact with questions or concerns.

7. Identify Potential Sources of Conflict

   • Consider possible misunderstandings, resistance, or confusion caused by the message or the medium.

   • Plan strategies to mitigate conflict, such as Q&A sessions, open-door policies, or additional guidance documents.

8. Draft Your Paper

   • Organize your paper with clear headings for each section: Media, Audience, Message, Change Management, Employee Support, Conflict Considerations.

   • Include your drafted internal message in full.

   • Use APA formatting for references and citations.

9. Revise and Edit

   • Ensure clarity, coherence, and completeness.

   • Check grammar, spelling, and APA style.

   • Confirm that all required elements are addressed.

10. Submit

• Ensure the paper is 4–5 pages, double-spaced, Times New Roman 12-pt font, with one-inch margins.

• Submit according to your course instructions.

Helpful Resources:

• Prosci Change Management Resources – Tools and principles for supporting employees through change.

• Harvard Business Review – Effective Internal Communication – Tips for delivering internal messages effectively.

• Purdue OWL APA Formatting Guide – For proper APA formatting and citations.

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