A) Critically evaluate the company’s strategies for Sustainable competitive advantage o Segmentation, Targeting and Positioning, and Branding.
B) Identify and critically assess two opportunities for growth within the organization’s MACRO environments.
C) Make clear links to the marketing theory that underpins your work.
D) Write a logical, well-presented, and accurately referenced piece of work Advice on the practical application of theory There is an expectation that you go beyond learning gained on the BMHPO module.
This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature. You will need to briefly introduce your chosen organization to familiarise the reader with the appropriate context.
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