1. Demonstrate extensive and detailed knowledge of well-established theories, principles and practices related to marketing within tourism, and events in an international context.
Identify an event and provide a critique of their marketing campaign. You need to consider if the marketing campaign of the event is promoting the ‘true identity of a destination. Your critique should engage with at least one model/theory that you have learnt in the syllabus and provide evidence-based examples to support your work.
What do I need to do to pass? (Threshold Expectations from UIF)
Clearly define the meaning of effective marketing campaign.
Demonstrate how the chosen campaign contribute to its overall effectiveness in reaching international market.
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