Designing a data-driven Customer Relationship Management strategy. You work at a telecom company and your task today is to make recommendations towards your firm’s customer relationship management strategy. Specifically, you should aim to do the following three things and make recommendations:
1. Using the attached dataset, identify the most important determinants of customer churn at your company,
2. Review evidence from external sources to understand how this compares with other research and reports,
3. Identify possible reasons for customer churn that have not been captured in your company’s dataset.
Then, based on your analysis propose possible interventions or next steps that the management team should consider as part of their customer relationship management strategy.
Please be precise and suggest mechanisms to test the impact of the interventions as well as potential limitations and risks in the recommended approach.
Important: Please write your report in a way that can be read and understood by a non-technical audience.
Word Count: I have quoted the assignment length here as 7 pages for the task just in case, but The maximum length of the assignment is 6 pages with Arial 11 font size. This includes references, but not the cover page.
Please use references and make sure you list them as per the APA v7 format.