each answer for around 100 words ，total 400 words
no need reference
The brand knowledge eco-system model is a good way for brands to evaluate new and existing opportunities that they can leverage relating to both primary and secondary entities.
For this activity, do some research on the brand Boost Juice and apply the brand knowledge eco-system. This ‘Boost study kit’ is a useful resource for this activity – https://www.boostjuice.com.au/downloads/Boost_Study_Kit.pdf. You should also look for other sources of information (e.g., brand website, social media channels, news articles etc.) for this activity.
In your discussion, evaluate how effectively the brand has leveraged the specific association (ask yourself, how does it improve/enhance consumer perceptions of Boost Juice as a brand)
1. Discuss any relevant ‘Brand’ related associations that Boost Juice is currently leveraging. This can include brand extensions, co-branding partnerships, licensing agreements, ingredient branding.
2. Discuss any relevant ‘People’ related associations that Boost Juice is currently leveraging. This can include employees or celebrity or influencer sponsorship.
3. Discuss any relevant ‘Place’ related associations that Boost Juice is currently leveraging. This can include country of origin associations (or related to a specific geographic location) or selling through specific distributors (retailers)
4. Discuss any relevant ‘Third-party sources’ related associations that Boost Juice is currently leveraging. This can include specific events that the brand is associated with or even created, awards, accreditations, or certifications.