Discussion : Global Beer Fridge
The purpose of this discussion is to reflect on your learning and to further your understanding of the important elements of event marketing execution.
1. Conduct online research
What can you find online regarding the Molson Canadian Global Beer Fridge campaign? Reflect on the history of the experiential/special event campaign.
2. Post your comments
Now that you have reviewed the history of the Global Beer Fridge campaign, share 1-2 links with your classmates and contribute meaningfully to the discussion by responding to the following questions:
In your opinion, what elements of the Molson Canadian Global Beer Fridge campaign have made it such an enduring success over the years?
What is your biggest learning ‘take away’ from the Global Beer Fridge campaign?
3. Respond to at least three of your classmates
After completing your own posting (which you must submit before you can view any of the others), check out the posts of your classmates and review their answers to the questions provided.
How do the elements they have identified adhere to the best practices of Integrated Marketing Communication? How do those elements deviate (if they do)?
What do those elements say about the brand? Provide meaningful and detailed feedback.