Each student, working independently will prepare a brand development plan for an

Each student, working independently will prepare a brand development plan for an existing brand that is in need of revitalization (AMC, Pepsi, Ebay) This assignment is expected to bring together all elements of class learning during the term. Students will identify focal aspects of their chosen brand and build a comprehensive brand plan for it.
Must include graphs and tables, appendix, 5 pages double spaced

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