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Grading Dimension 1 – Entrepreneurial Plan Part A: Identification of the firm Weight 10.00%

90.00 to 100.00 %The student properly addresses the three requirements of Part A including (a) identification of his or her company, (b) presents firm’s mission and vision statements, and (c) offers an in-depth discussion about the Blue Ocean Strategy and support his or her writing with a minimum of three peer-reviewed resources.

80.00 to 89.00 %The student properly addresses the three requirements of Part A including (a) identification of his or her company, (b) presents firm’s mission and vision statements, and (c) offers an in-depth discussion about the Blue Ocean Strategy and support his or her writing with a minimum of two peer-reviewed resources.

70.00 to 79.00 %The student properly addresses the two of the three requirements of Part A including (a) identification of his or her company, (b) presents firm’s mission and vision statements, and (c) offers an in-depth discussion about the Blue Ocean Strategy and support his or her writing with a minimum of two peer-reviewed resources.

60.00 to 69.00 %The student does not address the three requirements of Part A including (a) identification of his or her company, (b) presents firm’s mission and vision statements, and (c) offers an in-depth discussion about the Blue Ocean Strategy nor support his or her writing with a minimum of three peer-reviewed resources.

0.00 to 59.00 %Requirement unmet

Grading Dimension 2 – Entrepreneurial Plan Part B: Understanding the market Weight 20.00%

90.00 to 100.00 %The student properly addresses the three requirements of Part B including (a) customer segmentation, (b) industry analysis, and (c) location analysis and supports his or her writing with a minimum of three peer-reviewed resources.

80.00 to 89.00 %The student properly addresses the three requirements of Part B including (a) customer segmentation, (b) industry analysis, and (c) location analysis and supports his or her writing with a minimum of two peer-reviewed resources.

70.00 to 79.00 %The student properly addresses two of the three requirements of Part B including (a) customer segmentation, (b) industry analysis, and (c) location analysis and supports his or her writing with a minimum of two peer-reviewed resources.

60.00 to 69.00 %The student does not properly address the three requirements of Part B including (a) customer segmentation, (b) industry analysis, and (c) location analysis nor supports his or her writing with a minimum of three peer-reviewed resources.

0.00 to 59.00 %Requirement unmet

Grading Dimension 3 – Entrepreneurial Plan Part C: Corporate structure Weight 10.00%

90.00 to 100.00 %The student properly addresses the three requirements of Part C including (a) presents an appropriate corporate structure, (b) compares and contrast the four leading corporate structures, (c) presents copies of appropriate local, city, county, State, and Federal small business applications.

80.00 to 89.00 %The student properly addresses two of the three requirements of Part C including (a) presents an appropriate corporate structure, (b) compares and contrast the four leading corporate structures, (c) presents copies of appropriate local, city, county, State, and Federal small business applications.

70.00 to 79.00 %The student properly addresses one of the three requirements of Part C including (a) presents an appropriate corporate structure, (b) compares and contrasts the four leading corporate structures, (c) present copies of appropriate local, city, county, State, and Federal small business applications.

60.00 to 69.00 %The student does not properly addresse the three requirements of Part C including (a) presents an appropriate corporate structure, (b) compares and contrast the four leading corporate structures, (c) presents copies of appropriate local, city, county, State, and Federal small business applications and/or his plan contains five or more errors.

0.00 to 59.00 %Requirement unmet

Grading Dimension 4 – Entrepreneurial Plan Part D: Integrating social media Weight 20.00%

90.00 to 100.00 %The student properly investigates the advantages and disadvantages of integrating social media into their business strategies and supports his or her writing with a minimum of three peer-reviewed resources.

80.00 to 89.00 %The student properly investigates the advantages and disadvantages of integrating social media into their business strategies and supports his or her writing with a minimum of two peer-reviewed resources.

70.00 to 79.00 %The student properly investigates the advantages and disadvantages of integrating social media into their business strategies and supports his or her writing with only one peer-reviewed resources.

60.00 to 69.00 %The student does not present a detailed comparison of the advantages and disadvantages of integrating social media into their business strategies nor supports his or her writing with peer-reviewed resources.

0.00 to 59.00 %Requirement unmet

Grading Dimension 5 – Entrepreneurial Plan Part E: Understanding competitive advantages Weight 15.00%

90.00 to 100.00 %The student presents a detailed description of the firm’s competitive advantage(s) and core competencies. The identified competitive advantages meet all four of the following criteria (a) are rare, (b) hard to copy, (c) wanted by the targeted customer (e.g., valuable), and (d) are non-substitutable and support their writing with a minimum of three outside resources.

80.00 to 89.00 %The student presents a detailed description of the firm’s competitive advantage(s) and core competencies. The identified competitive advantages meet all four of the following criteria (a) are rare, (b) hard to copy, (c) wanted by the targeted customer (e.g., valuable), and (d) are non-substitutable and support their writing with a minimum of two outside resources.

70.00 to 79.00 %The student presents a description of the firm’s competitive advantage(s) and core competencies. However, the identified competitive advantages do not meet the following criteria (a) are rare, (b) hard to copy, (c) wanted by the targeted customer (e.g., valuable), and (d) are non-substitutable and/or is not supported with outside research.

60.00 to 69.00 %The student does not present a detailed description of the firm’s competitive advantage(s) and/or core competencies.

0.00 to 59.00 %Requirement unmet

Grading Dimension 6 – Entrepreneurial Plan Part F: An investigation into the financial components of the firm Weight 10.00%

90.00 to 100.00 %The student presents a detailed discussion that includes the following financial and accounting discussions: (a) a detailed estimate of the firm’s start-up cost, (b) an evaluation of two leading options available to secure funding for the firm, and (c) a discussion of at least three critical accounting ratios (e.g., profit margin, break-even, etc.) without any significant errors.

80.00 to 89.00 %The student presents a detailed discussion that includes the following financial and accounting discussions: (a) a detailed estimate of the firm’s start-up cost, (b) an evaluation of two leading options available to secure funding for the firm, and (c) a discussion of three critical accounting ratios (e.g., profit margin, break-even, etc.) with only minor errors.

70.00 to 79.00 %The student presents a detailed discussion that includes the following financial and accounting discussions: (a) a detailed estimate of the firm’s start-up cost, (b) an evaluation of two leading options available to secure funding for the firm, and (c) a discussion of three critical accounting ratios (e.g., profit margin, break-even, etc.) however the paper contains significant errors.

60.00 to 69.00 %The student does not present a detailed discussion that includes one or more of the following: (a) a detailed estimate of the firm’s start-up cost, (b) an evaluation of two leading options available to secure funding for the firm, and (c) a discussion of three critical accounting ratios (e.g., profit margin, break-even, etc.) or, the paper contains several major errors.

0.00 to 59.00 %Requirement unmet

Grading Dimension 7 –
Entrepreneurial Plan – Faith integration Weight 5.00%

90.00 to 100.00 %A discussion of faith, ethical practices, or presentation of the student’s world view is found throughout the paper (e.g., not simply an ending paragraph or single reference to scripture). The reader, after reading the entrepreneurial plan, has a solid understanding of the student’s ethical guidelines and commitments for the firm.

80.00 to 89.00 %A discussion of faith, ethical practices, or presentation of the student’s world view is found throughout the paper (e.g., not simply an ending paragraph or single reference to scripture). However, the reader, after reading the entrepreneurial plan, does not have a solid understanding of the student’s ethical guidelines and commitments for the firm.

70.00 to 79.00 %A discussion of faith, ethical practices, or presentation of the student’s world view is mentioned within the paper. However, the reader, after reading the entrepreneurial plan, does not have a solid understanding of the student’s ethical guidelines and commitments for the firm.

60.00 to 69.00 %The student does not include a faith integration component in his or her paper and/or the reader does not understand the student’s ethical guidelines to the firm.

0.00 to 59.00 %Requirement unmet

Grading Dimension 8 – APA writing. Weight 9.9999%

90.00 to 100.00 %The student’s paper meets APA writing requirements including page formatting, in-text citations, working Table of Contents, spelling, grammar, and a reference page with a maximum of five errors.

80.00 to 89.00 %The student’s paper meets APA writing requirements including page formatting, in-text citations, working Table of Contents, spelling, grammar, and a reference page with a maximum of six errors.

70.00 to 79.00 %The student’s paper meets APA writing requirements including page formatting, in-text citations, working Table of Contents, spelling, grammar, and a reference page with a maximum of seven errors.

60.00 to 69.00 %The student’s paper does not meet APA writing requirements and contains several errors with (for example) page formatting, in-text citations, a working Table of Contents, spelling, grammar, and a reference page.

0.00 to 59.00 %Requirement unmet

Program Outcome Dimension 1: MBA SLO 2 – Knowledge of management theories Weight 0.00001%

90.00 to 100.00 %Independently and correctly describes key management theories and articulates differentiating factors

80.00 to 89.00 %Independently and correctly describes key management theories including all of the critical elements

70.00 to 79.00 %TARGET LEVEL When prompted, provides general explanation of key management theories, including basic definitions

60.00 to 69.00 %Repeats textbook style definition of selected management theories

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 2: MBA SLO 2 – Application of management theories Weight 0.00001%

90.00 to 100.00 %Applies management theories to plan, organize, direct and monitor, resulting in thoughtful judgments, and carefully qualified conclusions

80.00 to 89.00 %Applies management theories to plan, organize, direct, and monitor in order to produce competent judgments, and reasonable and appropriately qualified conclusions

70.00 to 79.00 %TARGET LEVEL Applies management theories as the basis for workmanlike (low-hanging fruit) judgments, drawing plausible conclusions

60.00 to 69.00 %Applies management theories as the basis for tentative, basic judgments, although is hesitant or uncertain about drawing conclusions

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 3: MBA SLO 2 – Evaluation of management theories Weight 0.00001%

90.00 to 100.00 %Accurately uses data outcomes to analyze management theories in order to draw appropriate conclusions, and make applicable managerial recommendations

80.00 to 89.00 %Accurately uses data outcomes to analyze management theories in order to draw appropriate conclusions

70.00 to 79.00 %TARGET LEVEL Accurately uses data outcomes to analyze management theories.

60.00 to 69.00 %Uses data outcomes as the basis for tentative, basic management theory analysis, although is hesitant or uncertain about drawing conclusions

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 4: MBA SLO 4 – Knowledge of marketing strategies and/or economic conditions Weight 0.00001%

90.00 to 100.00 %Independently and correctly describes the organizational impact of key marketing strategies and/or economic conditions, including all of the critical elements

80.00 to 89.00 %Independently and correctly describes the organizational impact of key marketing strategies and/or economic conditions including most of the critical elements

70.00 to 79.00 %TARGET LEVEL When prompted, provides general explanation of marketing strategies and/or economic conditions, including basic definitions

60.00 to 69.00 %Repeats textbook style definition of marketing strategies and/or economic conditions

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 5: MBA SLO 4 – Application of marketing strategies and/or economic conditions Weight 0.00001%

90.00 to 100.00 %Uses marketing strategies and/or economic conditions data to make correct organizational decisions, and to draw deep qualified conclusions

80.00 to 89.00 %Uses marketing strategies and/or economic conditions data to make correct organizational decisions, and to draw drawing reasonable conclusions

70.00 to 79.00 %TARGET LEVEL Uses marketing strategies and/or economic conditions data as the basis for workmanlike (low-hanging fruit) judgments, drawing plausible conclusions

60.00 to 69.00 %Uses marketing strategies and/or economic conditions data as the basis for tentative, basic judgments, although is hesitant or uncertain about drawing conclusions.

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 6: MBA SLO 4 – Evaluation of marketing strategies and/or economic conditions Weight 0.00001%

90.00 to 100.00 %Uses data to accurately evaluate the outcomes of marketing strategies and/or economic conditions to draw appropriate conclusions, and make applicable recommendations

80.00 to 89.00 %Uses data to accurately evaluate the outcomes of marketing strategies and/or economic conditions to draw appropriate conclusions.

70.00 to 79.00 %TARGET LEVEL Evaluate the outcomes of marketing strategies and/or economic conditions as the basis for workmanlike (low-hanging fruit) judgments, drawing plausible conclusions

60.00 to 69.00 %Evaluate the outcomes of marketing strategies and/or economic conditions as the basis for tentative, basic analysis, although is hesitant or uncertain about drawing conclusions.

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 7: MBA SLO 5 – Knowledge of analytical techniques Weight 0.00001%

90.00 to 100.00 %Independently and correctly describes key practices and processes and articulates differentiating factors

80.00 to 89.00 %Independently and correctly describes key practices and processes including all of the critical elements

70.00 to 79.00 %When prompted, provides general explanation of key practices and processes, including basic definitions

60.00 to 69.00 %TARGET LEVEL Repeats textbook style definition of selected practices and processes

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 8: MBA SLO 5 – Accounting Application Weight 0.00001%

90.00 to 100.00 %Uses analytical results derived from accounting applications as the basis for deep and thoughtful judgments, drawing insightful, carefully qualified conclusions

80.00 to 89.00 %Uses analytical results derived from accounting applications as the basis for competent judgments, drawing reasonable and appropriately qualified conclusions

70.00 to 79.00 %Uses analytical results derived from accounting applications as the basis for workmanlike (low-hanging fruit) judgments, drawing plausible conclusions

60.00 to 69.00 %TARGET LEVEL Uses analytical results derived from accounting applications as the basis for tentative, basic judgments, although is hesitant or uncertain about drawing conclusions.

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 9: MBA SLO 5 – Financial Application Weight 0.00001%

90.00 to 100.00 %Accurately uses financial data outcomes to draw appropriate conclusions and make applicable process recommendations.

80.00 to 89.00 %Accurately uses financial data outcomes to draw appropriate conclusions.

70.00 to 79.00 %Accurately uses financial data outcomes as the basis for workmanlike (low-hanging fruit) judgments, drawing plausible conclusions

60.00 to 69.00 %TARGET LEVEL Uses financial data outcomes as the basis for tentative, basic analysis, although is hesitant or uncertain about drawing conclusions.

0.00 to 59.00 %Not demonstrated

Program Outcome Dimension 10: MBA SLO 5 – Critical Business Solution IdentifiedWeight 0.00001%

90.00 to 100.00 %Accurately uses data outcomes to analyze organizational forces, identify critical business solutions, and make applicable process recommendations.

80.00 to 89.00 %Accurately uses data outcomes to analyze organizational forces, identify critical business solutions.

70.00 to 79.00 %Accurately uses data outcomes to analyze organizational forces.

60.00 to 69.00 %Uses data outcomes as the basis for tentative, basic analysis, although is hesitant or uncertain about identification of critical business solutions.

0.00 to 59.00 %Not demonstrated