1. External Analysis Conduct an external environmental analysis of your organisation. Based on this analysis, identify the key strategic issues that your organisation is facing. A template for your Industry analysis that students must use.
2. Internal Analysis Conduct a resource audit of your organisation using relevant concepts and frameworks. Drawing on this analysis, provide appropriate recommendations on how your organisation’s resources and its strategy should be developed. A template for your Resource-Based Analysis which students must use.
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3. Business Models Critically analyse your selected organisation’s business model. A template is provided for this which students must make use of.
4. Sustainable Value All students must consider and apply Hart, S.L. and Milstein, M.B., (2003) Sustainable Value Framework to their organisation. A template is provided for this and all students must do this as part of their assignment using the resources provided.
5. Strategic options. Recommendation of some strategic options for the organisation to maintain or enhance competitiveness in the future. These must be related to the potential impacts of macro or competitive forces as identified in Section 1.
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