| Global Perspectives |
Purpose of assignment
To allow an individual student to demonstrate their ability to know and do the following course and unit learning outcomes:
• Course Outcome # 2: Analyze corporations and international organizations and their impact on doing business in the hospitality industry globally.
• Unit Outcome # 3.1: Compare hospitality business practices from different regions of the globe.
Assignment Instructions
Students are required to prove the statement is true so that means including data, statistics, details or specific marketing examples from their chosen global Hospitality company that supports the perspective.
Students should include in their answer justifying the truth of the statement above:
- Specific marketing examples from their chosen global Hospitality company for the home market.
- Specific marketing examples from their chosen global Hospitality company for the global market.
The best place for students to get credible marketing examples for their chosen global Hospitality company is the company’s corporate website. For example, if the student chooses Burger King as their chosen global Hospitality company, then the student should go to the Burger King corporate website for marketing examples.