PART I:
Respond to the following in 175 words:
• From your perspective, why do organizations tend to prioritize different areas of the SWOT analysis uniquely?
• Share an example of an organization where one aspect of the SWOT analysis held more significance than another.
PART II:
Learn: Conducting a SWOT Analysis
Watch “Conducting a SWOT Analysis” and “Extracting Insights from a SWOT Analysis” in Section 2, “Defining the Strategic Environment,” from “Strategic Planning Foundations” by Mike Figliuolo from LinkedIn Learning. These sections will help you learn how to assess the market using a SWOT and how to use those insights to shape your organization’s strategic direction.
Using the same organization that you selected in Week 1 (UBER), review its corporate website and at least 2 other sources of information on the organization, including information on market trends. Review your chosen organization in the Case Studies folder, as needed.
Complete the SWOT analysis template for your organization.
PART III
Write a 525 -word summary of your analysis. Use information from the SWOT analysis and what you have learned about your organization’s structure, culture, and interrelationships to write the summary. Your summary must:
• Explain how you would match the organization’s strengths to its opportunities.
• Analyze how you would convert the organization’s weaknesses into strengths.
• Explain the actions the organization needs to take to advance its goals and/or expand its competitive advantage.
• Analyze interrelationships among distinct functional areas of the organization and how it may affect your SWOT analysis.
Format references and citations according to APA guidelines.
Submit both your SWOT analysis template and summary of your analysis.
Additional References to use:
SWOT Analysis Examples from Business Source Complete, Global Business: Insights, & ABI/INFORM
• Marketline. (2023, December 11). Microsoft Corporation SWOT Analysis, 1-7.
• GlobalData. (2023, January). Apple Inc – Financial and strategic analysis review. Global Markets Direct SWOT Reports.
• GlobalData. (2022, November). Toyota Motor Corp (7203). GlobalData Company Profiles – Financial and Strategic SWOT Analysis Review.
Videos
• MindTools (Producer). (n.d.). SWOT analysis [Full video]. (02:57)
• Knowledgemotion Ltd. (Producer). (2021). SWOT analysis [Full video]. (03:56)
• ClickView Pty Limited (2019). SWOT analysis [Full video]. (07:21).
• SAGE Publications, Ltd. (Producer). (2016). Yongwook Paik defines SWOT analysis [Full video]. (00:58)
