2000 words report with Executive Summary, Current digital presence, strategy and challenges of brand, new/revised Digital engagement strategy, Conclusion, references and Appendices. The Executive summary should be one page with introduction and importance of omni-channel and digital engagement for a brand, then a short description of chosen brand and why the brand is chosen . The report should also include literature review and theoretical/model framework linking to the strategy. The file attached has complete information of the chosen brand and strategy planned.
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