Research Project: Each student will analyze the timing of market entry strategy of a product or process from the list on the last pages of this syllabus. A product or process may not be selected by more than one student nor used as a term paper topic. The objective of the research is to analyze the product or process in terms of the nine factors influencing optimal timing of market entry explained on pages 104-108 of the text.
Students will find at least seven references, such as periodicals, books, articles, or journals, relating to the product or process selected. These sources will be less than seven (7) years old. The content of each source will be summarized in a paragraph. You will find that each source may or may not discuss all the nine timing-of-entry factors; however, it must discuss at least one factor. Report what you find. Internet sources are not acceptable; however, the Internet may be used to locate a source. All sources will be identified in a reference list, arranged in alphabetical order and attached to the project paper. Using the course textbook as an example, a reference list entry would mirror the first two lines of the Required Text paragraph above, starting with Schilling, M. A. In the text of the research project paper and in the concluding summary paragraph, the same book citation would appear as (Schilling (2020)) and will be located directly after the summary comment(s) attributed to the text. The research project paper will consist of seven paragraphs that summarize each source and identifies the factors influencing optimal timing of entry contained in the source and a concluding paragraph containing the important points that your research has documented about each of the factors and recaps the factors found. Use proper in-text citations. Your opinion is not welcome. Projects will be graded on applicability, content, proper identification of the factors relating to timing of market entry and appropriate APA style and citations. DO NOT list the factors and then tie sources to them. DO summarize each source in a paragraph and identify the factors found in that source.
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