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BACKGROUND OF ASSESSMENT

In the ever-increasing competitive environment, the development and launch of new products/programs have become an important competitive tool and it also demands efforts by all departments of the organization to give synergetic results. In a crowded marketplace, there is even a greater need for differentiation and there is pressure to create excitement

You are a promising business consultant employed by a business consultancy firm that partners with organizations in leading their business and organizational transformation from “ Vision to Results “. You have just won a business proposal to analyze if an organization has achieved set targets and success over the past 5 years and to set realistic goals for the next 5 years.

To achieve organizational success, every organization needs to have specific objectives or goals that are set targets in place to be achieved. Regardless of the size of any organization, it is imperative that all actions within the company are designed to help move closer to stated goals. The businesses that are successful tend to be those that work cohesively as a unit to check off goals one at a time.

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