SHM608 Assessment 1 Brief Individual Report Page 1 of 4
Task Instructions
In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel. Within this,
you must include the following: Conduct a critical analysis of the micro and macro environment that
the hotel was in when your team took over management. Argue how your intended overarching
strategy will translate into strategic direction for the three levels of management. Within this, you
must also demonstrate how this will inform your strategic direction (mission and vision, CSR, Ethics
and Objectives and Goals). And lastly, provide practical examples in the different HOTS Decision
Categories as to how your overarching strategy will be applied within the first year.
You must utilize at least three (3) theoretical models to either critically analyse the hotel environment
or to produce strategic recommendations for the hotel. Please support each of your recommendations
with justifications.
ASSESSMENT 1 BRIEF
Subject Code and Title SHM608 Strategic Hotel Management
Assessment Strategic Briefing Paper
Individual/Group Individual
Length 1,500 words (+/- 10%)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful
completion of the task below include:
a. Understand and apply analytical tools for strategy
formulation appropriate to a hotel.
b. Prepare, apply and monitor a strategic business plan for a
hotel.
c. Generate, implement and justify business and marketing
strategies suitable for new or continuing hotels.
d. Evaluate and justify resources, capabilities, competencies
and competitive advantage for new or continuing hotels.
e. Analyse the managerial tasks associated with developing
and executing organisational strategies.
Submission Due by 11:55pm ACST/ACDT/AEST/AEDT Monday, Week 6.
Weighting 40%
Total Marks 100 marks
AssignmentTutorOnline
SHM608 Assessment 1 Brief Individual Report Page 2 of 4
Prepare a 1,500-word brief based on the environmental assessment and your recommended
strategy/s for the first year. You must demonstrate strong critical arguments, justified through at least
three key strategic management theories, as mentioned above. Discuss and critically evaluate the
practicality of your over-arching strategy (vision, mission, etc.). These must be cohesive with your
environmental analysis. Make practical recommendations in relation to all the decision categories
from the HOTS simulation (e.g., Rates, Rev. Mgt., F&B, etc.).
The brief must be presented in a Business Report structure and to a standard that would be used in a
real-world environment. You are to assume this briefing paper applies to your HOTS hotel.
Format
• Word Count: 1,500 words (exceeding 10% over this will result in a reduction of a grade, e.g.,
a credit will become a pass)
• Style: Business Report
• Refer to the Assessment Structure Style Guide for further format requirements.
Referencing
It is essential that you use appropriate APA style for citing and referencing research. Please see more
information on referencing here in the Academic Writing Guide found via the Academic Skills website.
Submission Instructions
1. Please submit your report in the format as prescribed above in Word document to: Blackboard
SHM608 folder ‘Individual Assessment’ by 11:55pm on the Monday of Week 6.
2. Your assignment must include a minimum of twelve (12) scholarly references.
3. All referencing must be in accordance with the Academic Writing Guide: APA 7th Edition on
Blackboard
4. A TUA cover sheet to be attached to your paper (Individual assessment cover sheet)
5. See marking rubric below, you do not need to attach this rubric to your submissions.
Academic Integrity
All students are responsible for ensuring that all work submitted is their own and is appropriately
referenced and academically written according the Academic Writing Guide. Students also need to
have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and
subsequent penalties for academic misconduct. These are viewable online.
Students also must keep a copy of all submitted material and any assessment drafts.
SHM608 Assessment 1 Brief Individual Report Page 3 of 4
Assessment Rubric
Assessment
Attributes Fail
(Yet to achieve
minimum standard)
0-49% Pass
(Functional)
50-64% Credit
(Proficient)
65-74% Distinction
(Advanced)
75-84% High Distinction
(Exceptional)
85-100%
Use of literature/evidence of
reading
• 20% • Either no evidence of
literature being consulted or
irrelevant to the assignment
set. • Literature is presented
uncritically, in a purely
descriptive way and indicates
limitations of understanding. • Clear evidence and application
of readings relevant to the
subject; uses indicative texts
identified. • Able to critically appraise the
literature and theory gained
from a variety of sources,
developing own ideas in the
process. • Has developed and justified using
own ideas based on a wide range
of sources which have been
thoroughly analysed, applied and
discussed.
Knowledge of theory
• 20% • Inaccurate or inappropriate
choice of theory. • Selection of theory is
appropriate, but some aspects
have been missed or
misconstrued. • Most key theories are included
in the work in an appropriate
straightforward manner. • Insightful and appropriate
selection of theory in key areas. • Assignment demonstrates
integration and innovation in the
selection and handling of theory.
Analysis
• 20% • Fails to analyse information. • Can analyse a limited range of
information with guidance
using classification / principles. • Can analyse with guidance
using given classification /
principles. • Can analyse a range of
information with minimum
guidance, can apply major
theories and compare
alternative
methods/techniques for
obtaining data. • Can analyse new and/or abstract
data and situations without
guidance using a wide range of
techniques appropriate to the
topic.
Conclusions
• 20% • Unsubstantiated/invalid
conclusions based on
anecdote and generalisation
only, or no conclusions at all • Limited evidence of findings
and conclusions supported by
theory/literature. • Evidence of findings and
conclusions grounded in
theory/literature. • Good development shown in
summary of arguments based
in theory/literature. • Analytical and clear conclusions
well-grounded in theory and
literature showing development of
new concepts.
Presentation and Referencing
• 20% • Unsatisfactory level of
presentation quality.
• None or almost no photos,
diagrams etc.
• Incompetent level of
understanding of relevant
software.
• No evidence of any
significant idea for
presentation.
• Incorrect citing.
• No and/or very poor
reference list. • Presentation quality to a
minimal level.
• Somewhat reasonable level of
graphic use: very few photos,
diagrams etc. however no
context.
• Very little evidence of an idea
for the presentation.
• Somewhat reasonable
understanding of the relevant
software.
• Incorrect citing.
• Poor reference list. • Presentation quality to a
competent level.
• Reasonable level of graphic use,
some photos, diagrams,
drawings etc.
• Reasonable evidence of an idea
for presentation.
• Reasonable understanding of
the relevant software.
• Appropriate citing and
reference list. • Very effective presentation
quality.
• Good use of graphics.
• Good level of understanding of
the relevant software.
• Good citing and reference list.
• Variety of sources • Excellent use of graphics (photos,
diagrams, tools etc.)
• Superior understanding of the
relevant software.
• Extremely creative presentation
ideas well resolved and
implemented.
• Excellent citing and reference list.
• Wide variety of quality sources.
Mark range out of 100 0- 49.5 50 – 64 65 -74 75-84 85+
SHM608 Assessment 1 Brief Individual Report Page 4 of 4
The following Subject Learning Outcomes are addressed in this assessment
SLO a) Understand and apply analytical tools for strategy formulation appropriate to a hotel.
SLO b) Prepare, apply and monitor a strategic business plan for a hotel.
SLO c) Generate, implement and justify business and marketing strategies suitable for new or continuing hotels.
SLO d) Evaluate and justify resources, capabilities, competencies and competitive advantage for new or continuing hotels.
SLO e) Analyse the managerial tasks associated with developing and executing organisational strategies.
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