The discussion leader needs to pick a news article/research report that she/he is interested and present it in the class. The article needs to be current (after Jan 1st, 2022) and be related to the marketing industry. The article is encouraged (but not required) to be directly related to the topic of the day. Each student will have approximately 5 minutes to present the article and lead the discussion.
During the report and presentation, the discussion leader needs to
Provide a summary for the news article/research report
How is it related to marketing concepts in the marketing industry? You have to be specific on which marketing concepts you are using based on books and slides.
What is your takeaway from the article/report? You need to complete a full argument with rational and reasoning. Coming up with one statement without explanation is not acceptable.
Based on the article you present, think carefully and craft a question that rest of class can discuss.
Students need to submit a at least 2 pages report containing four points above (along with the copy of the news article/report; Fail to provide news article/report will cause points deduction since I cannot check what you are referring to)
– The report should be formatted in 1-inch margins, 12-point Times New Roman/Arial font, and 1.5 lines spaced, unless otherwise specified.
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