TO ESSAY PRO WRITER: THE TEXT HIGHLIGHTED IN BLACK, PLEASE
ANSWER IN 3-5 SENTENCES. THIS GOES ALONG WITH PART 1 and 2 OF THE WORKSHEETS
WHICH IS ATTACHED.
Objective: Complete the Module Two Milestone by
summarizing your persona’s psychographic characteristics, naming your persona,
and downloading your worksheet.
On this page, you will complete
your Module Two Milestone by developing a profile of the persona’s
psychographic characteristics. You will also give the persona a name and age.
Your work on the Module Two Milestone will then become the framework for your final
project.
Now that you’ve completed the
demographic profile for your target market persona, you’re ready to identify
their psychographic characteristics. For example, if the persona is a
34-year-old woman from the Chicago area who plays club soccer, her interest in
soccer and membership in an organized league would be considered psychographic
characteristics.
Create a Psychographic Profile for the Persona
As you recall from earlier,
psychographics relate to the attitudes, values, lifestyles, and opinions of
your persona. Use the following templates to create one-sentence summaries of
your persona’s psychographic characteristics based on your target market
research.
Based on your research notes, identify the
hobbies and interests for the target market persona of the new Chocolate Bliss
product.
WRITING TEMPLATE
Describe the hobbies and interests of your
persona.
Based on your research notes, identify the
persona’s preferences related to the new Chocolate Bliss product (e.g.,
chocolate preference, attitude toward health foods, etc.).
WRITING TEMPLATE
Describe the persona’s wants and preferences
related to the product
Based on your research notes, identify the
personal and professional goals for the target market persona of the new
Chocolate Bliss product.
WRITING TEMPLATE
Describe the persona’s personal and
professional goals.
Based on your research notes, identify the
shopping habits and preferences for the target market persona of the new
Chocolate Bliss product.
WRITING TEMPLATE
Describe the persona’s shopping habits and
preferences.
Based on your research notes, identify
information about the lifestyle habits and preferences for the target market
persona of the new Chocolate Bliss product.
WRITING TEMPLATE
Describe the lifestyle-related habits and
preferences of the persona.
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ANSWER IN 3-5 SENTEN appeared first on Course Hero.
